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Keywords: "FOMO"

Pengaruh Social Media Influencer dan Fear of missing out (FOMO) terhadap Minat Investasi Cryptocurrency di Kalangan Gen Z: Studi Kasus Mahasiswa Universitas Singaperbangsa Karawang

Authors: Fachridwan Rachmansyah, Kosasih

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Fachridwan Rachmansyah: Universitas Singaperbangsa Karawang
Kosasih: Universitas Singaperbangsa Karawang
Pages: 2592-2602
DOI:  10.35870/jemsi.v11i4.4438
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
DOI:  10.35870/jemsi.v11i5.5093
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Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut

Authors: Hilman Rismanto, Ahmad Salman Sya’ban, Rido Muhamad Robani, Fatih Ulayya, Nauval Putra Ridha Rabbani

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Hilman Rismanto: Universitas Garut
Ahmad Salman Sya’ban: Universitas Garut
Rido Muhamad Robani: Universitas Garut
Fatih Ulayya: Universitas Garut
Nauval Putra Ridha Rabbani: Universitas Garut
Pages: 3179-3189
DOI:  10.35870/jemsi.v12i4.6516
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Minat Investasi Generasi Z : Karena Fomo atau Jomo (Studi Empiris Pada Generasi Z di Kota Semarang)

Authors: Veny Novitasari, Muhammad Ali Ma'sum

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Veny Novitasari: Universitas Stikubank
Muhammad Ali Ma'sum: Universitas Stikubank
Pages: 2683-2691
DOI:  10.35870/jemsi.v11i4.4423
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Analisis Electronic Word Of Mouth, Online Customer Review dan Fear Of Missing Out Terhadap Keputusan Pembelian pada produk Skincare The Originote Di Marketplace Tiktokshop Melalui Tiktok

Authors: Nadia Nur Rahmawati, Lilik Indayani, Satrio Sudarso

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Nadia Nur Rahmawati: Universitas Muhammadiyah Sidoarjo
Lilik Indayani: Universitas Muhammadiyah Sidoarjo
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Pages: 2421-2429
DOI:  10.35870/jemsi.v12i3.6443
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Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community)

Authors: Suci Yuliana Sari, Herni Justiana Astuti, Dian Widyaningtyas, Purnadi Purnadi

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Suci Yuliana Sari: University of Muhammadiyah Purwokerto
Herni Justiana Astuti: University of Muhammadiyah Purwokerto
Dian Widyaningtyas: University of Muhammadiyah Purwokerto
Purnadi Purnadi: University of Muhammadiyah Purwokerto
Pages: 1697-1708
DOI:  10.35870/jemsi.v12i2.6293
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Peran Konten Media Sosial dalam Membangun Minat Beli Konsumen: Studi Kualitatif pada Satoe Rasa

Authors: Kirana Noor Azillia Prameswara, Abiyyu Pradila Maulidan, Erin Setya Ningtyas, Wihdatul Khoiriyah

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Kirana Noor Azillia Prameswara: Universitas Nusantara PGRI Kediri
Abiyyu Pradila Maulidan: Universitas Nusantara PGRI Kediri
Erin Setya Ningtyas: Universitas Nusantara PGRI Kediri
Wihdatul Khoiriyah: Universitas Nusantara PGRI Kediri
Pages: 1900-1907
DOI:  10.35870/jemsi.v12i2.6301
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Increasing Pontianak Snack Food Msmes Through: Social Media Marketing, Product Innovation, and Entrepreneurial Orientation

Authors: Princes Charline Vion, Georgerius Graceallah

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Princes Charline Vion: Universitas Widya Dharma Pontianak
Georgerius Graceallah: Universitas Widya Dharma Pontianak
Pages: 5847-5856
DOI:  10.35870/jemsi.v11i6.5516
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