Minat Investasi Generasi Z : Karena Fomo atau Jomo (Studi Empiris Pada Generasi Z di Kota Semarang)
DOI:
https://doi.org/10.35870/jemsi.v11i4.4423Keywords:
Investment Interest, Fear of Missing Out (FOMO), Investment Knowledge, Investment Motivation, Minimum Investment CapitalAbstract
This study aims to examine and analyze the influence of Fear of Missing Out (FOMO), investment knowledge, investment motivation, and minimum investment capital on investment interest. The independent variables in this research include FOMO, investment knowledge, motivation to invest, and the amount of initial capital required. The population in this study consists of Generation Z individuals residing in Semarang City. A purposive sampling technique was used, resulting in a total of 131 respondents. Primary data were collected through a questionnaire method. The data were then analyzed using multiple linear regression with the help of SPSS version 25. The findings reveal that all four independent variables Fear of Missing Out, investment knowledge, investment motivation, and minimum investment capital positively influence the investment interest of Generation Z in Semarang. These results suggest that psychological factors, financial literacy, motivational aspects, and capital accessibility play significant roles in shaping young individuals’ interest in investing.
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