Published: 2026-08-01
Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut
DOI: 10.35870/jemsi.v12i4.6516
Abstract
This study aims to analyze the effect of social media exposure and Fear of Missing Out (FOMO) on purchase decisions at Two Days Coffee & Space Garut. The research employed a quantitative approach using a survey method by distributing questionnaires to 94 respondents. Data were analyzed using SPSS version 25 through validity, reliability, and multiple regression tests. The results indicate that social media exposure and FOMO have an influence on consumers’ purchase decisions. All research instruments were proven to be valid and reliable, indicating that they are appropriate for use in this study.
Keywords
Purchase Decisions; Social Media Exposure; FOMO; Coffee Shop; Consumer Behavior
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 12 No. 4 (2026)
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Section: Articles
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Published: 2026-08-01
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jemsi.v12i4.6516
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Hilman Rismanto, Universitas Garut
Fakultas Ekononi, Universitas Garut, Garut, Indonesia.
Ahmad Salman Sya’ban, Universitas Garut
Fakultas Ekononi, Universitas Garut, Garut, Indonesia.
Rido Muhamad Robani, Universitas Garut
Fakultas Ekononi, Universitas Garut, Garut, Indonesia.
Fatih Ulayya, Universitas Garut
Fakultas Ekononi, Universitas Garut, Garut, Indonesia.
Nauval Putra Ridha Rabbani, Universitas Garut
Fakultas Ekononi, Universitas Garut, Garut, Indonesia.
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