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Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut

  • Hilman Rismanto1*
  • Ahmad Salman Sya’ban2
  • Rido Muhamad Robani3
  • Fatih Ulayya4
  • Nauval Putra Ridha Rabbani5
1,2,3,4,5 Universitas Garut image/svg+xml
* Corresponding Author: Hilman Rismanto
Cover JEMSI Volume 12 Nomor 4 Agustus 2026

Abstract

This study aims to analyze the effect of social media exposure and Fear of Missing Out (FOMO) on purchase decisions at Two Days Coffee & Space Garut. The research employed a quantitative approach using a survey method by distributing questionnaires to 94 respondents. Data were analyzed using SPSS version 25 through validity, reliability, and multiple regression tests. The results indicate that social media exposure and FOMO have an influence on consumers’ purchase decisions. All research instruments were proven to be valid and reliable, indicating that they are appropriate for use in this study.

Keywords

Purchase Decisions Social Media Exposure FOMO Coffee Shop Consumer Behavior

How to Cite

Citation Format
Rismanto, H., Sya’ban, A. S., Robani, R. M., Ulayya, F., & Rabbani, N. P. R. (2026). Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(4), 3179-3189. https://doi.org/10.35870/jemsi.v12i4.6516

References

12 References
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Author Biographies

Hilman Rismanto, Universitas Garut

Fakultas Ekononi, Universitas Garut, Garut, Indonesia.

Ahmad Salman Sya’ban, Universitas Garut

Fakultas Ekononi, Universitas Garut, Garut, Indonesia.

Rido Muhamad Robani, Universitas Garut

Fakultas Ekononi, Universitas Garut, Garut, Indonesia.

Fatih Ulayya, Universitas Garut

Fakultas Ekononi, Universitas Garut, Garut, Indonesia.

Nauval Putra Ridha Rabbani, Universitas Garut

Fakultas Ekononi, Universitas Garut, Garut, Indonesia.

License

Copyright (c) 2026 Hilman Rismanto, Ahmad Salman Sya’ban, Rido Muhamad Robani, Fatih Ulayya, Nauval Putra Ridha Rabbani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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