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Keywords: "Consumers"

The Influence of Store Atmosphere, Social Media, Word of Mouth, and Price on Purchase Intention of MSME Consumers

Authors: Deby R. Karundeng, Musran Munizu, Tengku Kespandiar, Dhety Chusumastuti, Miko Andi Wardana

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Deby R. Karundeng: Universitas Gorontalo
Musran Munizu: Hasanuddin University
Tengku Kespandiar: State University of Malang
Dhety Chusumastuti: Sekolah Tinggi Multi Media “MMTC” Yogyakarta
Miko Andi Wardana: Institut Pariwisata dan Bisnis Internasional
Pages: 1336-1342
DOI:  10.35870/jemsi.v9i4.1298
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Pengaruh Shopping Lifestyle dan Brand Image Terhadap Purchase Decision Dalam Menggunakan Metode COD di Platform Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Garut

Authors: Hilman Rismanto, Intan Permatasari, Anto Purwanto, Sintia Rahmawati, Pani Agustriani

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Hilman Rismanto: Universitas Garut
Intan Permatasari: Universitas Garut
Anto Purwanto: Universitas Garut
Sintia Rahmawati: Universitas Garut
Pani Agustriani: Universitas Garut
Pages: 2620-2637
DOI:  10.35870/jemsi.v12i3.6428
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Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri

Authors: Shara Merry Palupi, Ellyn Citra Putranti

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Shara Merry Palupi: STIE Kesuma Negara Blitar
Ellyn Citra Putranti: STIE Kesuma Negara Blitar
Pages: 1125-1135
DOI:  10.35870/jemsi.v11i2.3997
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Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
DOI:  10.35870/jemsi.v11i6.4825
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Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers

Authors: Syailendra Reza Irwansyah Rezeki, Fani Sartika, Tengku Kespandiar, Ita Nurcholifah, Wenny Desty Febrian

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Syailendra Reza Irwansyah Rezeki: Politeknik Pariwisata Batam
Fani Sartika: Universitas Muhammadiyah Aceh
Tengku Kespandiar: Politeknik Negeri Bengkalis
Ita Nurcholifah: IAIN Pontianak
Wenny Desty Febrian: Universitas Dian Nusantara
Pages: 2050-2054
DOI:  10.35870/jemsi.v9i5.1538
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The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products

Authors: Ratnawita Ratnawita, I Wayan Gede Antok Setiawan Jodi, Vivid Violin, Agus Nurofik, Dian Arlupi Utami

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Ratnawita Ratnawita: STIMA IMMI
I Wayan Gede Antok Setiawan Jodi: Universitas Mahasaraswati Denpasar
Vivid Violin: Politeknik Maritim AMI Makassar
Agus Nurofik: STIA Adabiah Padang
Dian Arlupi Utami: Universitas Negeri Surabaya
Pages: 2371-2376
DOI:  10.35870/jemsi.v9i6.1635
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Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital

Authors: Rania Cundamanik Wisand, Arthanami Nauli Panggabean, Rahma Sugihartati, Dessy Harisanty, Dina Septiani

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Rania Cundamanik Wisand: Universitas Airlangga
Arthanami Nauli Panggabean: Universitas Airlangga
Rahma Sugihartati: Universitas Airlangga
Dessy Harisanty: Universitas Airlangga
Dina Septiani: Universitas Airlangga
Pages: 1837-1843
DOI:  10.35870/jemsi.v12i2.6499
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The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
DOI:  10.35870/jemsi.v9i1.892
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The Effect of E-WOM, Trust, and Website Quality on Consumers Purchase Intention at The Spa Secret in Batam City

Authors: Stephanie Stephanie, Inda Sukati

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Stephanie Stephanie: Putera Batam University
Inda Sukati: Putera Batam University
Pages: 1826-1836
DOI:  10.35870/jemsi.v12i2.6340
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Efektivitas Penjualan Direct Marketing Pada Live Streaming Dalam Upaya Meningkatan Penjualan (Studi Kasus Online Shop Brand Unikleen)

Authors: Aldy Santo Hegiarto, Vera Febrianty

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Aldy Santo Hegiarto: Universitas Teknologi Digital
Vera Febrianty: Universitas Teknologi Digital
Pages: 5113-5120
DOI:  10.35870/jemsi.v11i6.4881
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
DOI:  10.35870/jemsi.v12i2.6341
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
DOI:  10.35870/jemsi.v11i2.3962
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Analysis Of The Influence Of Brand Equity And Social Media On Revisit Decision With Intention To Revisit As A Mediation Variable In Yarsi Teeth And Mouth Hospital

Authors: Ilham Arief, Muslikh Muslikh, Hulmansyah

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Ilham Arief: Yarsi University
Muslikh Muslikh: Yarsi University
Hulmansyah : Yarsi University
Pages: 1165-1170
DOI:  10.35870/jemsi.v10i2.2293
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Pengaruh Brand Awareness dan Kualitas Produk Terhadap Keputusan Pembelian Pada NF Store Metro

Authors: Apriliani Putri, Hepiana Patmarina

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Apriliani Putri: Universitas Bandar Lampung
Hepiana Patmarina: Universitas Bandar Lampung
Pages: 2702-2712
DOI:  10.35870/jemsi.v12i3.7434
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Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

Authors: Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

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Regina Rosita: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Pages: 2593-2604
DOI:  10.35870/jemsi.v12i3.6491
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The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia

Authors: Silvia Ekasari, Yusi Faizathul Octavia, Y. R. Satato, Ratnawita, Putri Ekaresty Haes

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Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM Mataram
Y. R. Satato: STIEPARI
Ratnawita: STIMA IMMI
Putri Ekaresty Haes: University of National Education
Pages: 1781-1786
DOI:  10.35870/jemsi.v9i5.1476
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Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura

Authors: Indra Eka Wardana Toii

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Indra Eka Wardana Toii: Universitas Cenderawasih
Pages: 2430-2439
DOI:  10.35870/jemsi.v12i3.7362
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Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

Authors: Michael Ovin, Suhardi Suhardi

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Michael Ovin: Universitas Putera Batam
Suhardi Suhardi: Universitas Putera Batam
Pages: 1745-1757
DOI:  10.35870/jemsi.v12i2.6304
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Keputusan Pembelian Ditinjau dari Viral Marketing, Kualitas Pelayanan dan Word Of Mouth Pada Resto Pawon Ayu Kartasura

Authors: Muhammad Fajar Apriyanto, Ida Aryati, Istiatin Istiatin

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Muhammad Fajar Apriyanto: Universitas Islam Batik Surakarta
Ida Aryati: Universitas Islam Batik Surakarta
Istiatin Istiatin: Universitas Islam Batik Surakarta
Pages: 2519-2531
DOI:  10.35870/jemsi.v12i3.6473
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Pengaruh  Promosi Elektronik dan Inovasi Produk Terhadap Keputusan Pembelian Pada Produk Mixue di Garut

Authors: Endah Ridanengsih, Risma Rahma Nisa, Sri Vinka Nabila, Refina Nazza Ilhami, Hilman Rismanto

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Endah Ridanengsih: Universitas Garut
Risma Rahma Nisa: Universitas Garut
Sri Vinka Nabila: Universitas Garut
Refina Nazza Ilhami: Universitas Garut
Hilman Rismanto: Universitas Garut
Pages: 2584-2592
DOI:  10.35870/jemsi.v12i3.6429
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
DOI:  10.35870/jemsi.v11i6.5507
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Pengaruh Program Flash Sale Shopee Terhadap Impulse Buying Pada Produk Wmostore di Kota Bandung

Authors: Rizki Taufik Hidayat, Lies Anggi Puspita Dewi

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Rizki Taufik Hidayat: Universitas Teknologi Digital
Lies Anggi Puspita Dewi: Universitas Teknologi Digital
Pages: 5475-5479
DOI:  10.35870/jemsi.v11i6.5194
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Pengaruh Sistem Pembayaran Berbasis QRIS dan Pelayanan Terhadap Keputusan Transaksi Konsumen: Studi Kasus Warung Rasbani Selong Lombok Timur

Authors: Zahratun Maulidiati, Muh. Rabbul Jalil, Muh. Khairul Fatihin

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Zahratun Maulidiati: Institut Agama Islam Hamzanwadi Pancor
Muh. Rabbul Jalil: Institut Agama Islam Hamzanwadi Pancor
Muh. Khairul Fatihin: Institut Agama Islam Hamzanwadi Pancor
Pages: 351-361
DOI:  10.35870/jemsi.v12i1.5752
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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga

Authors: I Gede Bagus Swardana, Dewi Kusumasanthi

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I Gede Bagus Swardana: Institut Agama Hindu Negeri Gde Pudja Mataram
Dewi Kusumasanthi: Institut Agama Hindu Negeri Gde Pudja Mataram
Pages: 857-864
DOI:  10.35870/jemsi.v12i1.6057
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Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

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Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
DOI:  10.35870/jemsi.v12i1.5823
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