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Keywords: "Consumer Behavior"

Literasi Keuangan Terhadap Perilaku Konsumtif Dengan Kontrol Diri Sebagai Variabel Moderasi (Studi Pada Gen Z Kota Malang)

Authors: Amaliatul Khasanah, Mardiana Mardiana

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Amaliatul Khasanah: Universitas Islam Negeri Maulana Malik Ibrahim Malang
Mardiana Mardiana: Universitas Islam Negeri Maulana Malik Ibrahim Malang
Pages: 1844-1853
DOI:  10.35870/jemsi.v12i2.6354
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce

Authors: Alinda Putri Nur Rahma, Zaenal Arifin

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Alinda Putri Nur Rahma: Universitas Islam Indonesia
Zaenal Arifin: Universitas Islam Indonesia
Pages: 535-549
DOI:  10.35870/jemsi.v12i1.5918
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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga

Authors: I Gede Bagus Swardana, Dewi Kusumasanthi

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I Gede Bagus Swardana: Institut Agama Hindu Negeri Gde Pudja Mataram
Dewi Kusumasanthi: Institut Agama Hindu Negeri Gde Pudja Mataram
Pages: 857-864
DOI:  10.35870/jemsi.v12i1.6057
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Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru

Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury

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Pamela Aisya Feliatra: Universitas Riau
Lailan Tawila Berampu: Universitas Riau
Rendra Wasnury: Universitas Riau
Pages: 92-101
DOI:  10.35870/jemsi.v12i1.5604
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Determinasi Perilaku Konsumtif Mahasiswa Di Kota Palangka Raya: Peran Self Control Dalam Mengurangi Konsumsi Berlebihan

Authors: Solikah Nurwati, Zainal Firdaus Wardhana

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Solikah Nurwati: Universitas Palangka Raya
Zainal Firdaus Wardhana: Universitas Bali Internasional
Pages: 465-478
DOI:  10.35870/jemsi.v12i1.5722
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Pengaruh Flexing Terhadap Perilaku Mahasiswa Dalam Belanja Online Melalui Tiktok Dengan Aspek Prudential Sebagai Variabel Moderasi: Studi Kasus Mahasiswa IAI Hamzanwadi Pancor

Authors: Aulia Fitri, Zainul Hasan Quthbi, Yuyun Andriani

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Aulia Fitri: Institut Agama Islam Hamzanwadi Pancor
Zainul Hasan Quthbi: Institut Agama Islam Hamzanwadi Pancor
Yuyun Andriani: Institut Agama Islam Hamzanwadi Pancor
Pages: 221-234
DOI:  10.35870/jemsi.v12i1.5699
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Strategi Transformasi Digital Ritel Ttradisional Dalam Adaptasi Terhadap Ekonomi Digital

Authors: Ria Nadia, Intan Azura, Jannati Jannati, Syarifah Maihani

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Ria Nadia: Universitas Almuslim
Intan Azura: Universitas Almuslim
Jannati Jannati: Universitas Almuslim
Syarifah Maihani: Universitas Almuslim
Pages: 3327-3334
DOI:  10.35870/jemsi.v11i5.4566
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Pengaruh Program Flash Sale Shopee Terhadap Impulse Buying Pada Produk Wmostore di Kota Bandung

Authors: Rizki Taufik Hidayat, Lies Anggi Puspita Dewi

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Rizki Taufik Hidayat: Universitas Teknologi Digital
Lies Anggi Puspita Dewi: Universitas Teknologi Digital
Pages: 5475-5479
DOI:  10.35870/jemsi.v11i6.5194
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Analisis Strategi Pemasaran Digital Terintegrasi dan Implementasi Tren Omnichannel Terhadap Perilaku Konsumen di Indonesia

Authors: Dewi Sekarsari, Ajat Sudrajat, H. Asep Muslihat

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Dewi Sekarsari: Universitas Singaperbangsa Karawang
Ajat Sudrajat: Universitas Singaperbangsa Karawang
H. Asep Muslihat: Universitas Singaperbangsa Karawang
Pages: 3036-3045
DOI:  10.35870/jemsi.v11i5.4489
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Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura

Authors: Indra Eka Wardana Toii

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Indra Eka Wardana Toii: Universitas Cenderawasih
Pages: 2430-2439
DOI:  10.35870/jemsi.v12i3.7362
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Pengaruh Shopping Lifestyle dan Brand Image Terhadap Purchase Decision Dalam Menggunakan Metode COD di Platform Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Garut

Authors: Hilman Rismanto, Intan Permatasari, Anto Purwanto, Sintia Rahmawati, Pani Agustriani

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Hilman Rismanto: Universitas Garut
Intan Permatasari: Universitas Garut
Anto Purwanto: Universitas Garut
Sintia Rahmawati: Universitas Garut
Pani Agustriani: Universitas Garut
Pages: 2620-2637
DOI:  10.35870/jemsi.v12i3.6428
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The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia

Authors: Silvia Ekasari, Yusi Faizathul Octavia, Y. R. Satato, Ratnawita, Putri Ekaresty Haes

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Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM Mataram
Y. R. Satato: STIEPARI
Ratnawita: STIMA IMMI
Putri Ekaresty Haes: University of National Education
Pages: 1781-1786
DOI:  10.35870/jemsi.v9i5.1476
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Pengaruh Sistem Pembayaran Berbasis QRIS dan Pelayanan Terhadap Keputusan Transaksi Konsumen: Studi Kasus Warung Rasbani Selong Lombok Timur

Authors: Zahratun Maulidiati, Muh. Rabbul Jalil, Muh. Khairul Fatihin

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Zahratun Maulidiati: Institut Agama Islam Hamzanwadi Pancor
Muh. Rabbul Jalil: Institut Agama Islam Hamzanwadi Pancor
Muh. Khairul Fatihin: Institut Agama Islam Hamzanwadi Pancor
Pages: 351-361
DOI:  10.35870/jemsi.v12i1.5752
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Pengaruh Kualitas Produk, Harga, dan Loyalitas Konsumen Terhadap keputusan pembelian ulang Produk Apple (Studi pada Pengguna di DKI Jakarta)

Authors: Agnes Merianti Limbong, Dadan Abdul Aziz Mubarok

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Agnes Merianti Limbong: Universitas lndonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas lndonesia Membangun
Pages: 2914-2923
DOI:  10.35870/jemsi.v11i4.4633
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Hooked in Seconds: How Content Quality and Engagement Trigger Gen Z’s Impulse Buying Online

Authors: Chelsea Patricia Suryanto, Dewi Mustikasari Immanuel

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Chelsea Patricia Suryanto: Universitas Ciputra Surabaya
Dewi Mustikasari Immanuel: Universitas Ciputra Surabaya
Pages: 1811-1825
DOI:  10.35870/jemsi.v12i2.6466
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Penerapan Prinsip Ekonomi Manajerial terhadap Pola Pengeluaran Bulanan Mahasiswa

Authors: Zivo Carter Neyland, Maharani Tulangouw, Rexy Andalangi Maatuil, Chindy Gaharpung, Frisilia Ahiki

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Zivo Carter Neyland: Universitas Trinita
Maharani Tulangouw: Universitas Trinita
Rexy Andalangi Maatuil: Universitas Trinita
Chindy Gaharpung: Universitas Trinita
Frisilia Ahiki: Universitas Trinita
Pages: 1265-1271
DOI:  10.35870/jemsi.v12i2.6088
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Pengaruh Brand Trust dan Brand Awareness terhadap Purchase Decision di Kopi Kenangan Garut (Studi Kasus Generasi Z di Garut Kota)

Authors: Mohamad Rafie Eka Putra, Della Azmiatul Khoiriah, Mochamad Agil, Sakinah Aulia Antasari

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Mohamad Rafie Eka Putra: Universitas Garut
Della Azmiatul Khoiriah: Universitas Garut
Mochamad Agil: Universitas Garut
Sakinah Aulia Antasari: Universitas Garut
Pages: 2796-2804
DOI:  10.35870/jemsi.v12i3.6437
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Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers

Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Luh Komang Candra Dewi: Universitas Triatma Mulya
Elizabeth: Universitas Budi Luhur
Fahrina Mustafa: Hasanuddin University
Sonny Santosa: Universitas Buddhi Dharma
Pages: 2432-2437
DOI:  10.35870/jemsi.v9i6.1648
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

Authors: Valentino Chandra, William Wendy Ary

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Valentino Chandra: Insittut Teknologi dan Bisnis Sabda Setia
William Wendy Ary: Insittut Teknologi dan Bisnis Sabda Setia
Pages: 1664-1671
DOI:  10.35870/jemsi.v12i2.6280
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Pengaruh Spending Self-Control dan Fintech Payment Terhadap Manajemen Keuangan Pribadi (Studi Kasus: Mahasiswa Universitas Teknologi Digital)

Authors: Siti Sa’adah Khoeriyah, Rola Manjaleni

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Siti Sa’adah Khoeriyah: Universitas Teknologi Digital
Rola Manjaleni: Universitas Teknologi Digital
Pages: 1238-1246
DOI:  10.35870/jemsi.v11i3.4070
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Pengaruh Visual Packaging, UGC, dan Social Proof terhadap Purchase Intention Produk Kecantikan Lokal di Kalangan Generasi Z Indonesia

Authors: Cinta Dwi Alieka, Ida Farida Oesman, Dadan Abdul Aziz Mubarok, Ridho Riadi Akbar, Rama Chandra Jaya

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Cinta Dwi Alieka: Universitas Indonesia Membangun
Ida Farida Oesman: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 1580-1591
DOI:  10.35870/jemsi.v12i2.6509
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Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust

Authors: Lola Kalista, Juniwati Juniwati, Bintoro Bagus Purmono, Ramadania Ramadania, Barkah Barkah

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Lola Kalista: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Ramadania Ramadania: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Pages: 2440-2451
DOI:  10.35870/jemsi.v12i3.6402
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

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Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
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Studi Literatur Pengaruh Penjualan Kendaraan Bermotor Terhadap Pertumbuhan Ekonomi di Indonesia dan Implikasinya Bagi Pengembangan Model Kemitraan Pemerintah-Swasta di Kabupaten Bekasi

Authors: Yusuf Hamdani

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Yusuf Hamdani: Universitas Paramadina
Pages: 1294-1302
DOI:  10.35870/jemsi.v12i2.5954
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Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica

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Aldi Primanda: Universitas Indo Global Mandiri
Emilda Emilda: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 5795-5803
DOI:  10.35870/jemsi.v11i6.5470
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