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Literasi Keuangan Terhadap Perilaku Konsumtif Dengan Kontrol Diri Sebagai Variabel Moderasi (Studi Pada Gen Z Kota Malang)
Authors: Amaliatul Khasanah, Mardiana Mardiana
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce
Authors: Alinda Putri Nur Rahma, Zaenal Arifin
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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga
Authors: I Gede Bagus Swardana, Dewi Kusumasanthi
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Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru
Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury
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Determinasi Perilaku Konsumtif Mahasiswa Di Kota Palangka Raya: Peran Self Control Dalam Mengurangi Konsumsi Berlebihan
Authors: Solikah Nurwati, Zainal Firdaus Wardhana
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Pengaruh Flexing Terhadap Perilaku Mahasiswa Dalam Belanja Online Melalui Tiktok Dengan Aspek Prudential Sebagai Variabel Moderasi: Studi Kasus Mahasiswa IAI Hamzanwadi Pancor
Authors: Aulia Fitri, Zainul Hasan Quthbi, Yuyun Andriani
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Strategi Transformasi Digital Ritel Ttradisional Dalam Adaptasi Terhadap Ekonomi Digital
Authors: Ria Nadia, Intan Azura, Jannati Jannati, Syarifah Maihani
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Pengaruh Program Flash Sale Shopee Terhadap Impulse Buying Pada Produk Wmostore di Kota Bandung
Authors: Rizki Taufik Hidayat, Lies Anggi Puspita Dewi
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Analisis Strategi Pemasaran Digital Terintegrasi dan Implementasi Tren Omnichannel Terhadap Perilaku Konsumen di Indonesia
Authors: Dewi Sekarsari, Ajat Sudrajat, H. Asep Muslihat
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The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia
Authors: Silvia Ekasari, Yusi Faizathul Octavia, Y. R. Satato, Ratnawita, Putri Ekaresty Haes
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Pengaruh Sistem Pembayaran Berbasis QRIS dan Pelayanan Terhadap Keputusan Transaksi Konsumen: Studi Kasus Warung Rasbani Selong Lombok Timur
Authors: Zahratun Maulidiati, Muh. Rabbul Jalil, Muh. Khairul Fatihin
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Pengaruh Kualitas Produk, Harga, dan Loyalitas Konsumen Terhadap keputusan pembelian ulang Produk Apple (Studi pada Pengguna di DKI Jakarta)
Authors: Agnes Merianti Limbong, Dadan Abdul Aziz Mubarok
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Hooked in Seconds: How Content Quality and Engagement Trigger Gen Z’s Impulse Buying Online
Authors: Chelsea Patricia Suryanto, Dewi Mustikasari Immanuel
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Penerapan Prinsip Ekonomi Manajerial terhadap Pola Pengeluaran Bulanan Mahasiswa
Authors: Zivo Carter Neyland, Maharani Tulangouw, Rexy Andalangi Maatuil, Chindy Gaharpung, Frisilia Ahiki
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Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers
Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform
Authors: Valentino Chandra, William Wendy Ary
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Pengaruh Spending Self-Control dan Fintech Payment Terhadap Manajemen Keuangan Pribadi (Studi Kasus: Mahasiswa Universitas Teknologi Digital)
Authors: Siti Sa’adah Khoeriyah, Rola Manjaleni
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Pengaruh Visual Packaging, UGC, dan Social Proof terhadap Purchase Intention Produk Kecantikan Lokal di Kalangan Generasi Z Indonesia
Authors: Cinta Dwi Alieka, Ida Farida Oesman, Dadan Abdul Aziz Mubarok, Ridho Riadi Akbar, Rama Chandra Jaya
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam
Authors: Syahrinda Fina, Inda ukati
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Studi Literatur Pengaruh Penjualan Kendaraan Bermotor Terhadap Pertumbuhan Ekonomi di Indonesia dan Implikasinya Bagi Pengembangan Model Kemitraan Pemerintah-Swasta di Kabupaten Bekasi
Authors: Yusuf Hamdani
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Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari
Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica
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Pengaruh Konten Media Sosial Terhadap Keputusan Berkunjung di Coffee Shop Balong Aja Garut
Authors: Fidelis Zebua
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo
Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia
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Pengaruh Kualitas Produk, Kemasan Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pengguna Foundation Viva Cosmetics di Shopee)
Authors: Desti Pratiwi, Riyandi Nur Sumawidjaja
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Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital
Authors: Rania Cundamanik Wisand, Arthanami Nauli Panggabean, Rahma Sugihartati, Dessy Harisanty, Dina Septiani