Published: 2025-10-01

Strategi Transformasi Digital Ritel Ttradisional Dalam Adaptasi Terhadap Ekonomi Digital

DOI: 10.35870/jemsi.v11i5.4566

Ria Nadia, Intan Azura, Jannati Jannati, Syarifah Maihani
  • Ria Nadia: Universitas Almuslim
  • Intan Azura: Universitas Almuslim
  • Jannati Jannati: Universitas Almuslim
  • Syarifah Maihani: Universitas Almuslim
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Abstract

This study analyzes digital transformation strategies that have significantly changed consumer consumption patterns, as well as the approaches implemented by traditional retail businesses to adapt to technological developments and changes in consumer behavior in the digital era. While the retail sector previously relied on physical sales methods and face-to-face interactions, traditional retailers now need to utilize digital platforms such as e-commerce, social media, and mobile applications. The main objectives of implementing these digital strategies are to improve operational efficiency, expand market reach, and provide a more personalized and relevant customer experience. By implementing these strategies, traditional retailers are not only able to survive in an increasingly digitalized market but also can capitalize on new opportunities for growth and innovation. The results of this study identify various approaches and practices that can be adopted to address market changes and consumer behavior dynamics.

Keywords

Digital Transformation; Traditional Retail; Digital Economy; Technology; Consumer Behavior; E-Commerce

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How to Cite

Nadia, R., Azura, I., Jannati, J., & Maihani, S. (2025). Strategi Transformasi Digital Ritel Ttradisional Dalam Adaptasi Terhadap Ekonomi Digital. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(5), 3327-3334. https://doi.org/10.35870/jemsi.v11i5.4566
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 5 (2025)

  • Section: Articles

  • Published: 2025-10-01

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Author Biographies
Ria Nadia, Universitas Almuslim
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Universitas Almuslim, Fakultas Ekonomi, Program Studi Manajemen Ritel.

Intan Azura, Universitas Almuslim
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Universitas Almuslim, Fakultas Ekonomi, Program Studi Manajemen Ritel.

Jannati Jannati, Universitas Almuslim
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Universitas Almuslim, Fakultas Ekonomi, Program Studi Manajemen Ritel.

Syarifah Maihani, Universitas Almuslim
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Universitas Almuslim, Fakultas Ekonomi, Program Studi Manajemen Ritel.

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