Published: 2026-06-01
Pengaruh Citra Destinasi, Harga, Tempat, dan Aksesibilitas Terhadap Minat Berkunjung Wisatawan Ke Museum Mulawarman Tenggarong
DOI: 10.35870/jemsi.v12i3.6224
Abstract
The Mulawarman Museum is an important cultural and historical destination, housing the rich heritage of the Kutai Kartanegara Ing Martadipura Kingdom. This study aims to determine the influence of destination image, price, location, and accessibility on tourist visit interest, partially and to determine the most dominant variable. The urgency of this research is to maintain the momentum of increasing and even multiplying visitor interest with a more targeted approach. Destination image significantly influences tourist visit interest to the Tenggarong Museum. The hypothesis is accepted and proven true. Price does not significantly influence tourist visit interest to the Tenggarong Mulawarman Museum. The hypothesis is rejected and proven true. Location does not significantly influence tourist visit interest to the Tenggarong Mulawarman Museum. The hypothesis is rejected and not proven true. Accessibility significantly influences tourist visit interest to the Tenggarong Mulawarman Museum. The hypothesis is accepted and proven true. Accessibility is the most dominant variable and has the greatest influence among the other variables. The hypothesis is accepted and proven true.
Keywords
Destination Image; Price; Place; Accessibilty; Tourist Interest in Visiting
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 12 No. 3 (2026)
-
Section: Articles
-
Published: 2026-06-01
-
License: CC BY 4.0
-
Copyright: © 2026 Authors
-
DOI: 10.35870/jemsi.v12i3.6224
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.
Sabran Sabran, Universitas Kutai Kartanegara
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Jl. Gunung Kombeng No.27 Kel. Melayu, Ke. Tenggarong Kutai Kartanegara, Kalimantan Timur, Indonesia.
Iskandar Iskandar, Universitas Kutai Kartanegara
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Jl. Gunung Kombeng No.27 Kel. Melayu, Ke. Tenggarong Kutai Kartanegara, Kalimantan Timur, Indonesia.
Yonathan Palinggi, Universitas Kutai Kartanegara
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Jl. Gunung Kombeng No.27 Kel. Melayu, Ke. Tenggarong Kutai Kartanegara, Kalimantan Timur, Indonesia.
Syahruddin S, Universitas Kutai Kartanegara
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Jl. Gunung Kombeng No.27 Kel. Melayu, Ke. Tenggarong Kutai Kartanegara, Kalimantan Timur, Indonesia.
Noryana Noryana, Universitas Kutai Kartanegara
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Jl. Gunung Kombeng No.27 Kel. Melayu, Ke. Tenggarong Kutai Kartanegara, Kalimantan Timur, Indonesia.
-
Alfika, M. (2022). Pengaruh bauran pemasaran terhadap minat beli ulang melalui keputusan pembelian sabun cair merek Lux (pp. 8–37).
-
Armianti, C., Palinggi, Y., & Ningsih, K. E. (2024). Pengaruh daya tarik wisata, citra destinasi, dan electronic word of mouth (e-WOM) terhadap minat kunjungan ulang (studi pada Museum Mulawarman). Jurnal Ekonomi & Manajemen Indonesia, 24(1), 54–68. https://doi.org/10.53640/jemi.v24i1.1533.
-
Bolang, E. H., Mananeke, L., & Lintong, D. C. A. (2021). Pengaruh electronic word of mouth, lokasi, dan harga tiket terhadap niat berkunjung wisatawan pada Makatete Hill’s Desa Warembungan. Jurnal EMBA, 9(1), 1360–1370.
-
Dilla, D., Raharjo, S., & Suprapto, H. (2021). Analisis pengaruh electronic word of mouth dan citra destinasi terhadap minat berkunjung (studi kasus Ladaya Kutai Kartanegara). Jurnal Ekonomi & Manajemen Indonesia, 21(2), 78–95. https://doi.org/10.53640/jemi.v21i2.956.
-
Faujan, S., Ernawati, S., Tinggi, S., & Ekonomi, I. (2024). Pengaruh daya tarik wisata dan fasilitas terhadap minat berkunjung di kawasan kuliner Taman Panda di Kabupaten Bima. 11(2), 266–275.
-
Husni Muharram Ritonga, & Amelia, O. (2017). Analisis kualitas, desain, dan karakteristik terhadap produk jasa pada Bank BRI Medan. Jurnal Manajemen Tools, 7(1), 37–44.
-
Ilham, I. (2016). Pengaruh store atmosphere, lokasi toko, dan keragaman produk terhadap keputusan pembelian pada Eramart Timbau di Tenggarong. Jurnal Ekonomi & Manajemen Indonesia, 16(2), 60. https://doi.org/10.53640/jemi.v16i2.339.
-
Irawan, M. R. N., Sayekti, L. I., & Ekasari, R. (2021). Pengaruh fasilitas wisata, promosi, dan harga terhadap minat wisatawan berkunjung pada wisata Wego Lamongan. Ecopreneur.12, 4(2), 122. https://doi.org/10.51804/econ12.v4i2.1008
-
Iskandar, I. (2018). Pengaruh kualitas pelayanan jasa, harga, dan fasilitas terhadap kepuasan konsumen Hotel Fatma di Tenggarong. Jurnal Ekonomi & Manajemen Indonesia, 15(1), 1–12. https://doi.org/10.53640/jemi.v15i1.383.
-
Korowa, E., Sumayku, S., & Asaloei, S. (2018). Pengaruh kelengkapan produk dan harga terhadap pembelian ulang konsumen. Jurnal Administrasi Bisnis, 6(3), 27–34.
-
Kusnara, H. P. (2024). Studi pada rumah makan “Waroeng SS” di Bandung. Jurnal Inovasi dan Manajemen Bisnis, 6(1), 32–47.
-
Laswati, Z. (2024). Pengaruh aksesibilitas dan daya tarik wisata terhadap keputusan berkunjung pada agro eduwisata organik Mulyaharja.
-
Masyhudi, A. A. H., & L. (2020). Pengaruh electronic word of mouth, daya tarik, dan lokasi terhadap minat berkunjung wisatawan di Desa Tetebatu Kabupaten Lombok Timur. 22(10), 180–185.
-
Miranda, M. M. (2022). Pengaruh daya tarik wisata, aksesibilitas, dan pelayanan terhadap kepuasan wisatawan berkunjung di Museum Kayu Tuah Himba Kutai Kartanegara (Bachelor’s thesis, tidak dipublikasikan). Universitas Kutai Kartanegara.
-
Novta, A., Liestiandre, H. K., & Aridayanti, D. A. N. (2022). Pengaruh celebrity endorser dan citra destinasi terhadap minat berkunjung wisatawan di destinasi wisata Ubud. Jurnal Kepariwisataan, 21(1), 37–45. https://doi.org/10.52352/jpar.v21i1.604.
-
Nugraha, R. (2018). Pengaruh strategi bauran pemasaran terhadap minat beli konsumen pada Right Wing Store di Samarinda Seberang (Skripsi). Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara.
-
Nurbaeti, N., Rahmanita, M., Ratnaningtyas, H., & Amrullah, A. (2021). Pengaruh daya tarik wisata, aksesibilitas, harga, dan fasilitas terhadap minat berkunjung wisatawan di objek wisata Danau Cipondoh, Kota Tangerang. Jurnal Ilmu Sosial dan Humaniora, 10(2), 269. https://doi.org/10.23887/jish-undiksha.v10i2.33456.
-
Putri, Y. M., Utomo, H., & Mar’ati, F. S. (2021). Pengaruh kualitas pelayanan, lokasi, harga, dan digital marketing terhadap loyalitas konsumen di Grand Wahid Hotel Salatiga. Jurnal Among Makarti, 14(1), 93–108.
-
Setyaningsih, F. (2021). Analisis strategi bauran pemasaran terhadap peningkatan pelanggan pada lembaga Rafi Bimbel Tangerang. JMB: Jurnal Manajemen dan Bisnis, 10(1), 221–230. https://doi.org/10.31000/jmb.v10i1.4233.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.