Published: 2025-08-01
Pengaruh Destination Image Terhadap Revisit Intention Yang Dimediasi Oleh Perceived Service Quality Pada Objek Wisata Istana Bunga Jembayan
DOI: 10.35870/jemsi.v11i4.4277
Abstract
This study aims to examine the influence of Destination Image on Revisit Intention, mediated by Perceived Service Quality, at the Istana Bunga Jembayan Tourist Attraction. The analysis will employ Structural Equation Modeling (SEM) using the Partial Least Square (PLS) version 4 program. The population for this study consists of 17,087 individuals, with a sample size of 99, determined using the Slovin formula. The results of the study indicate that: (1) Destination Image has a positive and significant effect on Revisit Intention, (2) Destination Image has a positive and significant effect on Perceived Service Quality, (3) Perceived Service Quality has a positive and significant effect on Revisit Intention, and (4) Destination Image has a positive and significant effect on Revisit Intention through Perceived Service Quality.
Keywords
Destination Image; Perceived Service Quality; Revisit Intention
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 4 (2025)
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Section: Articles
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Published: 2025-08-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i4.4277
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Essy Patmawati, Universitas Kutai Kartanegara
Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Program Studi Manajemen, Jl. Gunung Kombeng No 27 Melayu, Tenggarong, Kabupaten Kutai Kartanegara.
Yonathan Palinggi, Universitas Kutai Kartanegara
Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Program Studi Manajemen, Jl. Gunung Kombeng No 27 Melayu, Tenggarong, Kabupaten Kutai Kartanegara.
Erwinsyah, Universitas Kutai Kartanegara
Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Program Studi Manajemen, Jl. Gunung Kombeng No 27 Melayu, Tenggarong, Kabupaten Kutai Kartanegara.
Ali Akbar, Universitas Kutai Kartanegara
Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Program Studi Manajemen, Jl. Gunung Kombeng No 27 Melayu, Tenggarong, Kabupaten Kutai Kartanegara.
Syahruddin S, Universitas Kutai Kartanegara
Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Program Studi Manajemen, Jl. Gunung Kombeng No 27 Melayu, Tenggarong, Kabupaten Kutai Kartanegara.
Kartina Eka Ningsih, Universitas Kutai Kartanegara
Fakultas Ekonomi dan Bisnis, Universitas Kutai Kartanegara, Program Studi Manajemen, Jl. Gunung Kombeng No 27 Melayu, Tenggarong, Kabupaten Kutai Kartanegara.
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