Published: 2025-06-01
Analisis Pengaruh Pengalaman Pengguna, Keamanan Privasi dan Kepuasan Terhadap Repuchase Intention pada Platform E-Commerce
DOI: 10.35870/jemsi.v11i3.4030
Seniorita, Mozart Malik Ibrahim, Tri Dessy Fadillah, Titis Nistia Sari, Feni Marnilin, Rahmat Irawan
- Seniorita: Politeknik Pertanian Negeri Pangkajene Kepulauan
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Mozart Malik Ibrahim:
Perbanas Institute
- Tri Dessy Fadillah: Institut Syekh Abdul Halim Hasan Binjai
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Titis Nistia Sari:
Sultan Ageng Tirtayasa University
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Feni Marnilin:
Universitas Nusa Bangsa
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Rahmat Irawan:
Universitas Nusa Bangsa
Abstract
Repurchase intention on e-commerce platforms is the focus of this study, which seeks to assess the impact of user experience, privacy security, and happiness. The majority of people's purchasing decisions in the modern digital age have been made through online marketplaces. Consequently, in order to keep and grow customer loyalty, platform managers must comprehend the elements that impact repurchase intention. This research takes a quantitative approach by surveying 200 who regularly utilize online marketplaces. To examine how the independent variables impacted the dependent variables, the data were subjected to multiple linear regression analysis. The study found that repurchase intention is positively and significantly impacted by user satisfaction, privacy security, and overall user experience. These findings offer valuable insights for e-commerce industry firms looking to enhance their service offerings while prioritizing consumer pleasure, data protection, and positive experiences. In terms of theory, this research adds to what is already known about online shopping habits, particularly as they pertain to Indonesian e-commerce platforms.
Keywords
User Experience; Privacy Security; Satisfaction; Repurchase Intention
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 3 (2025)
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Section: Articles
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Published: 2025-06-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i3.4030
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Seniorita, Politeknik Pertanian Negeri Pangkajene Kepulauan
Program Studi Akuntansi Bisnis Digital, Politeknik Pertanian Negeri Pangkajene Kepulauan, Indonesia.
Mozart Malik Ibrahim, Perbanas Institute
Program Studi Magister Akuntansi Keuangan, Perbanas Institute, Indonesia.
Tri Dessy Fadillah, Institut Syekh Abdul Halim Hasan Binjai
Program Studi Ekonomi Syariah, Institut Syekh Abdul Halim Hasan Binjai, Indonesia.
Titis Nistia Sari, Sultan Ageng Tirtayasa University
Program Studi Perbankan dan Keuangan, Universitas Sultan Ageng Tirtayasa, Indonesia.
Feni Marnilin, Universitas Nusa Bangsa
Program Studi Akuntansi, Universitas Nusa Bangsa, Indonesia.
Rahmat Irawan, Universitas Nusa Bangsa
Program Studi Akuntansi, Universitas Nusa Bangsa, Indonesia.
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