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Abstract

The purpose of this study is to evaluate the role that e-commerce plays in promoting growth and profitability in Indonesia's micro, small, and medium-sized enterprise (UMKM) sector. This study applies exploratory and exploratory research methods as well as strategies that support the role of e-commerce in advancing UMKM in Indonesia. The research results indicate that e-commerce has a positive impact on improving customer service quality and making it easier for customers to access product information provided by UMKM.

Keywords

Behavior E-Commerce MSMEs Consumers Transformation

How to Cite

Citation Format
Rachmawati, M. (2024). Adopsi E-Commerce UMKM sebagai Upaya Adaptasi Perubahan Perilaku Konsumen. Jurnal EMT KITA, 8(2), 695-700. https://doi.org/10.35870/emt.v8i2.2377

References

9 References
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Author Biography

Meida Rachmawati, Universitas Ngudi Waluyo, Universitas Ngudi Waluyo

Program Bisnis dan Manajemen Ritel, Universitas Ngudi Waluyo, Kabupaten Semarang, Provinsi Jawa Tengah, Indonesia

License

Copyright (c) 2024 Meida Rachmawati

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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