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Keywords: "Shopping Decisions"

Analisis Faktor yang Mempengaruhi Keputusan Berbelanja Online

Authors: Dharnita Chandra, Puspa Rini, Sattar, Dharlinda Suri, Sengguruh Nilowardono

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Dharnita Chandra: Institut Maritim Prasetiya Mandiri , Affiliation name not available
Puspa Rini: Universitas Pat Petulai , Affiliation name not available
Sattar: STIMI Samarinda , Affiliation name not available
Dharlinda Suri: STKIP PGRI Bandar Lampung , Affiliation name not available
Sengguruh Nilowardono: Universitas Narotama
Pages: 461-466
DOI:  10.35870/emt.v9i2.3783
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Keputusan Pembelian melalui E-Service Quality dan Pemasaran Media Sosial: Peran Mediasi Brand Image pada Zara di Kota Semarang

Authors: Sheila Eldina, Haunan Damar, Maria Safitri, Elia Resha Fatmawati

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Sheila Eldina: Universitas Dian Nuswantoro
Haunan Damar: Universitas Dian Nuswantoro
Maria Safitri: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2028-2047
DOI:  10.35870/emt.v10i4.6780
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Komunikasi Pemasaran, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian

Authors: Purnaya Sari Tarigan

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Purnaya Sari Tarigan: Universitas Mikroskil
Pages: 1310-1316
DOI:  10.35870/emt.v9i3.5158
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Perilaku Konsumen dalam Pengambilan Keputusan Pembelian secara Online melalui Platform TikTok Shop

Authors: Rizaldo Afrienza, Isbandriyati Mutmainah, Rumna Rumna

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Rizaldo Afrienza: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 1867-1884
DOI:  10.35870/emt.v10i4.5439
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Pengaruh Fitur Customer Review dan Persepsi Risiko Terhadap Keputusan Pembelian pada Pengguna Shopee (Studi pada Mahasiswa Universitas Bandar Lampung Prodi Manajemen Angkatan 2019)

Authors: Muhammad Fadil, Farida Efriyanti

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Muhammad Fadil: Universitas Bandar Lampung
Farida Efriyanti: Universitas Bandar Lampung
Pages: 721-727
DOI:  10.35870/emt.v7i3.1251
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Analisis Proses Pengambilan Keputusan Konsumen E-commerce Shopee di Lingkungan RT08/RW10 Sriamur Bekasi

Authors: Iffah Zubaidah, Muhammad Jamil Latief

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Iffah Zubaidah: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Muhammad Jamil Latief: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Pages: 324-333
DOI:  10.35870/emt.v6i2.674
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