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Keywords: "Perceived Price"

Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
DOI:  10.35870/emt.v10i1.5260
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Determinan Minat dan Keputusan Pembelian Fashion Merek Uniqlo

Authors: Rangga Aldiansyah, Isbandriyati Mutmainah, Mulyana Gustira Putra

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Rangga Aldiansyah: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Mulyana Gustira Putra: Universitas Nusa Bangsa
Pages: 1132-1148
DOI:  10.35870/emt.v10i3.5351
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
DOI:  10.35870/emt.v9i3.4397
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Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Produk CV. Sinar Fajar Aluminium dan Kaca di Kota Kediri

Authors: Mazaya Nur Lathifah, Zawawi Zawawi

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Mazaya Nur Lathifah: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Zawawi Zawawi: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 1-8
DOI:  10.35870/emt.v10i1.5076
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Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pocari Sweat

Authors: Viola De Yusa Yusa, Riyadini Riyan Utami, Cahyani Pratisti

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Viola De Yusa Yusa: Institut Informatika dan Bisnis Darmajaya
Riyadini Riyan Utami: Institut Informatika dan Bisnis Darmajaya
Cahyani Pratisti: Institut Informatika dan Bisnis Darmajaya
Pages: 470-479
DOI:  10.35870/emt.v10i1.5741
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Analisis Faktor Persepsi pada Atribut Produk, Personal, Sosial, dan Budaya terhadap Keputusan Pembelian (Studi Kasus Kuliner Kota Kuningan)

Authors: Rahadian Muslim, Edi Setiawan

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Rahadian Muslim: Universitas Sahid
Edi Setiawan: Universitas Sahid
Pages: 2403-2410
DOI:  10.35870/emt.v10i4.7409
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