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Keywords: "Marketing 5.0"

Analisis Efisiensi Saluran Pemasaran Jamur Tiram Putih (Studi Kasus di Desa Banjar Dewa Kecamatan Banjar Agung Kabupaten Tulang Bawang)

Authors: Kadek Aris Oki Suharta, Ni Putu Widhia Rahayu

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Kadek Aris Oki Suharta: Universitas Bandar Lampung
Ni Putu Widhia Rahayu: Universitas Bandar Lampung
Pages: 619-626
DOI:  10.35870/emt.v8i2.2338
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Factors Influencing Sustainable Competitive Advantage During COVID-19 Pandemic: Role of Marketing and Innovative Capability

Authors: Renny Christiarini, Wisnu Yuwono, Hardianto Hardianto

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Renny Christiarini: Universitas Internasional Batam
Wisnu Yuwono: Universitas Internasional Batam
Hardianto Hardianto: Universitas Internasional Batam
Pages: 1529-1541
DOI:  10.35870/emt.v9i4.4707
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Pengaruh Content Marketing terhadap Customer Engagement

Authors: Revida Mareta Herfi Ashari, Onny Fitriana Sitorus

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Revida Mareta Herfi Ashari: Affiliation name not available , Universitas Muhammadiyah Prof. Dr. HAMKA
Onny Fitriana Sitorus: Affiliation name not available , Universitas Muhammadiyah Prof. Dr. HAMKA
Pages: 38-46
DOI:  10.35870/emt.v7i1.726
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Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pengguna IPhone

Authors: Johnny Chandra

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Johnny Chandra: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Pages: 1174-1181
DOI:  10.35870/emt.v8i3.2737
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Social Media-Based Digital Marketing Management: A Literature Review of Strategies, Challenges, and Opportunities

Authors: Ita Erliyani

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Ita Erliyani: Universitas Raharja
Pages: 1699-1708
DOI:  10.35870/emt.v10i3.6606
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Strategy Analysis of Retail Mix Implementation on Enhancing the Marketing Capabilities of MSMEs

Authors: Dewi Octaviani, Yanisha Dwi Astari

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Dewi Octaviani: Politeknik Negeri Bengkalis
Yanisha Dwi Astari: Politeknik Negeri Bengkalis
Pages: 1320-1329
DOI:  10.35870/emt.v10i3.6299
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Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung

Authors: Syahril Daud, Cindy Maxentia, Clarissa Chandra Paolo, Ferdinand Tanuhardja

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Syahril Daud: Universitas Bandar Lampung
Cindy Maxentia: Universitas Bandar Lampung
Clarissa Chandra Paolo: Universitas Bandar Lampung
Ferdinand Tanuhardja: Universitas Bandar Lampung
Pages: 223-229
DOI:  10.35870/emt.v9i1.3485
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Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang

Authors: Imayllina Auliya Putri, Amron Amron, Artha Febriana, Elia Resha Fatmawati

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Imayllina Auliya Putri: Universitas Dian Nuswantoro
Amron Amron: Universitas Dian Nuswantoro
Artha Febriana: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2129-2143
DOI:  10.35870/emt.v10i4.6839
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Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach

Authors: Andika Baskara, Nurhayati Nurhayati, Firdaus Firdaus

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Andika Baskara: Universitas Muhammadiyah Semarang
Nurhayati Nurhayati: Universitas Muhammadiyah Semarang
Firdaus Firdaus: Universitas Muhammadiyah Semarang
Pages: 1011-1025
DOI:  10.35870/emt.v10i2.5920
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Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition

Authors: Banta Karollah, Muhammad, Nia Kurniasih, Mohammad Jon Tasrif

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Banta Karollah: Sekolah Tinggi Ilmu Ekonomi Sabang Banda Aceh , Affiliation name not available
Muhammad: Sekolah Tinggi Ilmu Ekonomi Sabang Banda Aceh , Affiliation name not available
Nia Kurniasih: Universitas Sali Al-Aitaam , Affiliation name not available
Mohammad Jon Tasrif: Universitas Borobudur
Pages: 1373-1381
DOI:  10.35870/emt.v8i4.3135
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Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli

Authors: Dian Rachmawati Afandi, Dwi Wahyono, Widyastuti, Aat Ruchiat Nugraha, Yulia Novita

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Dian Rachmawati Afandi: Universitas Pelita Bangsa
Dwi Wahyono: Affiliation name not available , Universitas Abdul Azis Lamadjido Palu
Widyastuti: Universitas Tama Jagakarsa
Aat Ruchiat Nugraha: Padjadjaran University
Yulia Novita: Affiliation name not available , Universitas Islam Sultan Syarif Kasim Riau
Pages: 650-658
DOI:  10.35870/emt.v8i2.2324
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Pengaruh Sistem Pemasaran Hasil Pertanian dan Keterbatasan Penjualan Terhadap Perekonomian Petani

Authors: Julia E Prastiwi

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Julia E Prastiwi: Sekolah Tinggi Ilmu Ekonomi IBMT , Affiliation name not available
Pages: 340-346
DOI:  10.35870/emt.v8i1.2000
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Pengaruh Digital Marketing, Goldilock Effect, dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Online Pengguna Aplikasi Matahari

Authors: Rheyna Vallerina Kaetza, Devi Purnamasari

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Rheyna Vallerina Kaetza: Universitas Dian Nuswantoro
Devi Purnamasari: Universitas Dian Nuswantoro
Pages: 839-848
DOI:  10.35870/emt.v7i4.1318
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Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design)

Authors: Muhamad Alimudin, Desak Made Dharmawati

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Muhamad Alimudin: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Desak Made Dharmawati: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Pages: 342-350
DOI:  10.35870/emt.v6i2.689
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Pengaruh Online Customer Reviews, Live Streaming, dan Affiliate Marketing terhadap Impulse Buying melalui Customer Trust Parfum Evangeline pada Pengguna TikTok Shop di Indonesia

Authors: Alfina Fatika Anggraeni, Guruh Taufan Hariyadi, Piji Pakarti, Elia Resha Fatmawati

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Alfina Fatika Anggraeni: Universitas Dian Nuswantoro
Guruh Taufan Hariyadi: Universitas Dian Nuswantoro
Piji Pakarti: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2112-2128
DOI:  10.35870/emt.v10i4.6688
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Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel

Authors: Irda Mawar Pratiwi, Bayu Suriaatmaja Suwanda, Siska Mulyawaty

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Irda Mawar Pratiwi: IPB University
Bayu Suriaatmaja Suwanda: IPB University
Siska Mulyawaty: IPB University
Pages: 922-931
DOI:  10.35870/emt.v10i2.6003
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Efektivitas Influencer Marketing dalam Membangun Brand Awareness Platform Pembelajaran Online pada Platform satukelas.com

Authors: Wili Syahrul Mukarrom

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Wili Syahrul Mukarrom: Mulawarman University
Pages: 738-747
DOI:  10.35870/emt.v9i2.4026
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Perkembangan Digital Marketing Online sebagai Metode Alternatif Produk Wirausaha Mahasiswa Akademi Keuangan Perbankan Nusantara (Sebuah Analisis Perspektif Syariah Islam)

Authors: Ismail, Irma Suryani

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Ismail: Akademi Keuangan Perbankan Nusantara , Affiliation name not available
Irma Suryani: STMIK Indonesia Banda Aceh , Affiliation name not available
Pages: 316-323
DOI:  10.35870/emt.v6i2.666
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Analisis Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran dan Inovasi UMKM Binaan KPw Bank Indonesia Provinsi Riau

Authors: Hanif, Zulkarnain, Eka Armis Pailis

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Hanif: Riau University
Zulkarnain: Riau University
Eka Armis Pailis: Riau University
Pages: 89-103
DOI:  10.35870/emt.v6i1.521
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Model Marketplace Berbasis Kearifan Lokal

Authors: Tarmizi Tarmizi, Ismail Ismail

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Tarmizi Tarmizi: STMIK Indonesia Banda Aceh , Affiliation name not available
Ismail Ismail: AMIK Indonesia , Affiliation name not available
Pages: 11-18
DOI:  10.35870/emt.v4i1.125
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Keputusan Pembelian melalui E-Service Quality dan Pemasaran Media Sosial: Peran Mediasi Brand Image pada Zara di Kota Semarang

Authors: Sheila Eldina, Haunan Damar, Maria Safitri, Elia Resha Fatmawati

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Sheila Eldina: Universitas Dian Nuswantoro
Haunan Damar: Universitas Dian Nuswantoro
Maria Safitri: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2028-2047
DOI:  10.35870/emt.v10i4.6780
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Evaluasi Penerapan Strategi Digital Marketing dan Studi Kelayakan Rancang Bangun Aplikasi Marketplace pada UMKM Binaan Politeknik Negeri Bengkalis

Authors: Supriati Supriati, Tri Handayani

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Supriati Supriati: Politeknik Negeri Bengkalis
Tri Handayani: Politeknik Negeri Bengkalis
Pages: 480-486
DOI:  10.35870/emt.v10i1.5786
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Pengaruh Kegunaan, Kepuasan Pengguna, dan Pengalaman Wisata Virtual Reality dalam Strategi Pemasaran pada Taman Bunga Celosia

Authors: Silvia Ekasari

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Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Pages: 344-353
DOI:  10.35870/emt.v10i1.5614
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E-Commerce Customer Segmentation Based on RFM Analysis Using DBSCAN Algorithm to Improve Marketing Strategy

Authors: Ferry Irawan, Fitroh Amaluddin, Aris Wijayanti

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Ferry Irawan: Universitas PGRI Ronggolawe
Fitroh Amaluddin: Universitas PGRI Ronggolawe
Aris Wijayanti: Universitas PGRI Ronggolawe
Pages: 1850-1859
DOI:  10.35870/emt.v9i4.5375
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Pengaruh Social Media Marketing Terhadap Visit Intention yang Dimediasi oleh Brand Awareness, Online Trust, dan Perceived Value pada RSGM X

Authors: Regina Amanda, Hendra Achmadi

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Regina Amanda: Universitas Pelita Harapan
Hendra Achmadi: Universitas Pelita Harapan
Pages: 1138-1146
DOI:  10.35870/emt.v9i3.4495
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