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Keywords: "Impulsive Buying"

The Effect of FOMO on Impulse Buying with Emotional Marketing as a Mediation Variable on TikTok Live

Authors: Amanda Amanda, Dewi Santika

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Amanda Amanda: Widya Dharma Pontianak
Dewi Santika: Widya Dharma Pontianak
Pages: 2218-2227
DOI:  10.35870/emt.v10i4.7101
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Pengaruh Online Customer Reviews, Live Streaming, dan Affiliate Marketing terhadap Impulse Buying melalui Customer Trust Parfum Evangeline pada Pengguna TikTok Shop di Indonesia

Authors: Alfina Fatika Anggraeni, Guruh Taufan Hariyadi, Piji Pakarti, Elia Resha Fatmawati

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Alfina Fatika Anggraeni: Universitas Dian Nuswantoro
Guruh Taufan Hariyadi: Universitas Dian Nuswantoro
Piji Pakarti: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2112-2128
DOI:  10.35870/emt.v10i4.6688
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Pengaruh Persepsi Harga dan Self Control Terhadap Pembelian Impulsif Secara Online (Studi Kasus pada Mahasiswa Ekonomi dan Bisnis Universitas Bandar Lampung Tahun Angkatan 2019)

Authors: Habiburahman, Maharani

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Habiburahman: Universitas Bandar Lampung
Maharani: Universitas Bandar Lampung
Pages: 438-443
DOI:  10.35870/emt.v7i2.1093
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