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Keywords: "Impulse Buying"

Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
DOI:  10.35870/emt.v10i1.5260
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Pengaruh Stimuli Lingkungan dan Faktor Sosial Terhadap Kecenderungan Shopaholic Emosi Positif Sebagai Variabel Mediasi pada Konsumen Suzuya Mall di Banda Aceh

Authors: Badaruddin Badaruddin

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Badaruddin Badaruddin: Universitas Serambi Mekkah
Pages: 18-35
DOI:  10.35870/emt.v1i1.21
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Pengaruh Online Customer Reviews, Live Streaming, dan Affiliate Marketing terhadap Impulse Buying melalui Customer Trust Parfum Evangeline pada Pengguna TikTok Shop di Indonesia

Authors: Alfina Fatika Anggraeni, Guruh Taufan Hariyadi, Piji Pakarti, Elia Resha Fatmawati

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Alfina Fatika Anggraeni: Universitas Dian Nuswantoro
Guruh Taufan Hariyadi: Universitas Dian Nuswantoro
Piji Pakarti: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2112-2128
DOI:  10.35870/emt.v10i4.6688
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Pengaruh Persepsi Harga dan Self Control Terhadap Pembelian Impulsif Secara Online (Studi Kasus pada Mahasiswa Ekonomi dan Bisnis Universitas Bandar Lampung Tahun Angkatan 2019)

Authors: Habiburahman, Maharani

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Habiburahman: Universitas Bandar Lampung
Maharani: Universitas Bandar Lampung
Pages: 438-443
DOI:  10.35870/emt.v7i2.1093
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