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Keywords: "Emotional Interaction"

Pengaruh Dimensi Emotional Interaction terhadap Purchase Intention dengan Perceived Usefulness sebagai Variabel Intervening pada Produk Skincare Lokal di Social Commerce TikTok

Authors: Afitrotul Akmalia, Ratna Listiana Dewanti

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Afitrotul Akmalia: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1423-1430
DOI:  10.35870/emt.v8i4.2981
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Strategi Customer Relationship Management dalam Membangun Loyalitas Pelanggan: Studi Kasus TravelKif dengan Pendekatan Model IDIC

Authors: Juwita Permata Sari, Heni Hayat

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Juwita Permata Sari: LSPR Institute of Communication and Business
Heni Hayat: LSPR Institute of Communication and Business
Pages: 2522-2532
DOI:  10.35870/emt.v10i4.6919
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