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Abstract

Current consumer behavior shows that shopping activities are no longer solely focused on fulfilling needs, but are also related to the experiences consumers gain while being in a particular place. This condition requires shopping center managers to create an atmosphere that supports visitors’ comfort and attractiveness. This study aims to examine the influence of store atmosphere on consumer satisfaction at Mal Plaza Asia Tasikmalaya and to identify the most dominant dimensions. This study employed a quantitative approach through a survey distributed to 100 respondents selected using incidental sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression analysis. The results showed that store atmosphere had a positive and significant influence on consumer satisfaction, with a contribution of 81.8% to the variation in consumer satisfaction. The external and general interior dimensions contributed more dominantly than the other dimensions in shaping consumer satisfaction. These findings confirm that store atmosphere plays a strong role in increasing consumer satisfaction, so atmosphere and environmental conditions should become major considerations in shopping center management strategies.

Keywords

Store Atmosphere Customer Satisfaction Shopping Center Consumer Behavior Customer Experience

How to Cite

Citation Format
Rahayu, D. A., Miati, I., & Widodo, T. H. (2026). Pengaruh Store Atmosphere terhadap Kepuasan Konsumen di Mal Plaza Asia Tasikmalaya. Jurnal EMT KITA, 10(4), 2262-2272. https://doi.org/10.35870/emt.v10i4.7003

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Author Biographies

Dwi Ajeng Rahayu, Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya

Program Studi Ilmu Administrasi Niaga, Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya, Kota Tasikmalaya, Provinsi Jawa Barat, Indonesia.

Iis Miati, Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya

Program Studi Ilmu Administrasi Niaga, Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya, Kota Tasikmalaya, Provinsi Jawa Barat, Indonesia.

Teguh Heri Widodo, Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya

Program Studi Ilmu Administrasi Niaga, Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya, Kota Tasikmalaya, Provinsi Jawa Barat, Indonesia.

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Copyright (c) 2026 Dwi Ajeng Rahayu, Iis Miati, Teguh Heri Widodo

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This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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