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Abstract

The study aims to analyze the influence of product design and quality on purchasing decisions at PT. JMA Furniture Klaten, Central Java. The research method used in this study uses a quantitative method. The population of employees working at CV SAI Semarang is 96 people. This study uses a non-probability sampling approach method with a saturated sampling technique. The data analysis technique used is the classical assumption test, determination coefficient test, hypothesis test processed using IBM SPSS software version 26. The research instrument uses a questionnaire and interview list. The results of the study showed that design partially has a positive and significant effect on purchasing decisions at PT. JMA Furniture Klaten, Central Java, while product quality partially has a positive and significant effect on purchasing decisions at PT. JMA Furniture Klaten, Central Java. Simultaneously, design and product quality have a positive and significant effect on purchasing decisions at PT. JMA Furniture Klaten, Central Java.

Keywords

Decision Design Product Purchase Quality

How to Cite

Citation Format
Fajariah, F. (2025). Memantik Pengaruh Desain dan Kualitas Produk terhadap Keputusan Pembelian. Jurnal EMT KITA, 9(4), 1400-1405. https://doi.org/10.35870/emt.v9i4.4676

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Author Biography

Faizatul Fajariah, Sekolah Tinggi Ilmu Ekonomi AMM Mataram

Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi AMM Mataram, Kota Mataram, Provinsi Nusa Tenggara Barat, Indonesia.

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Copyright (c) 2025 Faizatul Fajariah

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This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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