Published: 2025-10-01
Upaya Pengembangan Desa Wisata untuk Meningkatkan Pendapatan Asli Desa (Studi pada Gampong Nusa Kecamatan Lhoknga Kabupaten Aceh Besar)
DOI: 10.35870/emt.v9i4.4594
Abstract
This study aims to analyze the development efforts of Nusa Tourism Village in increasing Village Original Revenue (PADes), focusing on the utilization of local potential and digital promotion strategies. Nusa Village, located in Lhoknga Sub-district, Aceh Besar Regency, is one of the leading tourism villages that has successfully developed nature-based, cultural, and culinary tourism sectors. This research uses a qualitative descriptive approach with data collected through interviews, observations, and documentation. The findings indicate that tourism development in Nusa Village has contributed to the increase of PADes, although the percentage remains relatively small (5%). Various initiatives have been implemented, such as the provision of tourism infrastructure and facilities, community engagement, and promotion through social media. However, the village still faces two main obstacles: suboptimal digital marketing strategies and limited supporting facilities, particularly the absence of restaurants. This study recommends strengthening targeted digital promotion and developing culinary facilities as strategic efforts to enhance tourism attractiveness and increase PADes in a sustainable manner.
Keywords
Tourism Village; Village Original Income (PADes); Tourism Development; Community Participation; Digital Promotion
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 4 (2025)
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Section: Articles
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Published: 2025-10-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/emt.v9i4.4594
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Fardila Zahra, Politeknik Kutaraja
Politeknik Kutaraja, Kota Banda Aceh, Provinsi Aceh, Indonesia.
Khairita Hasbi, Politeknik Kutaraja
Politeknik Kutaraja, Kota Banda Aceh, Provinsi Aceh, Indonesia.
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