Published: 2025-04-10

Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe

DOI: 10.35870/emt.v9i2.3216

Intan Maulida, Sutan Febriansyah, Sri Wahyuni
  • Intan Maulida: Universitas Bumi Persada
  • Sutan Febriansyah: Universitas Bumi Persada
  • Sri Wahyuni: Universitas Bumi Persada
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Abstract

This study aims to analyze the impact of the level of digital economy development on the business performance of MSMEs in Lhokseumawe, with income as a mediating variable. The study sample consisted of 96 MSMEs selected using the Slovin technique. Data were analyzed using the PLS-SEM second-order model with an embedded two-stage approach. The results show that the digital economy has a positive and significant effect both directly (p-value=0.000, t-statistic=10.201) and indirectly through income (p-value=0.000, t-statistic=5.979) on the business performance of MSMEs. Income also has a positive and significant impact on business performance (p-value=0.000, t-statistic=4.934) and can partially mediate (VAF=41.4%) the relationship between the digital economy and business performance. In conclusion, the digital economy and income play a crucial role in enhancing the business performance of MSMEs. Digitalization is key for MSMEs to strengthen their competitiveness and achieve sustainable growth. Therefore, focusing on digital strategies that enhance income is essential for MSMEs in this digital era.

Keywords

Income; Digital Economy; Business Performance; MSMEs

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Maulida, I., Febriansyah, S., & Wahyuni, S. (2025). Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe. Jurnal EMT KITA, 9(2), 370-383. https://doi.org/10.35870/emt.v9i2.3216
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This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 2 (2025)

  • Section: Articles

  • Published: 2025-04-10

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Author Biographies
Intan Maulida, , Universitas Bumi Persada
Google Scholar ResearchGate ORCID

Fakultas Ekonomi dan Bisnis, Universitas Bumi Persada, Kota Lhokseumawe, Provinsi Aceh, Indonesia.

Sutan Febriansyah, , Universitas Bumi Persada
Google Scholar ResearchGate ORCID

Fakultas Ekonomi dan Bisnis, Universitas Bumi Persada, Kota Lhokseumawe, Provinsi Aceh, Indonesia.

Sri Wahyuni, , Universitas Bumi Persada
Google Scholar ResearchGate ORCID

Fakultas Ekonomi dan Bisnis, Universitas Bumi Persada, Kota Lhokseumawe, Provinsi Aceh, Indonesia.

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