Published: 2024-10-01
Pengaruh Pemasaran Digital, Inovasi Produk, dan Pelayanan terhadap Kepuasan Wisatawan di Kota Medan
DOI: 10.35870/emt.v8i4.2987
Abstract
Digital marketing, product innovation, and service play a very important role in increasing tourist satisfaction in the tourism industry. This research aims to explain the crucial role of digital marketing, product innovation, and service in enhancing tourist satisfaction. The research method used in this study is descriptive quantitative research conducted through a literature review on the roles of digital marketing, product innovation, and service in improving satisfaction in the tourism industry. The data obtained were analyzed using descriptive quantitative analysis techniques. The results of the study show that these three variables play a very important role in increasing tourist satisfaction in the tourism industry. Digital marketing, product innovation, and service help the tourism industry achieve optimal performance by creating satisfaction for tourists, and they contribute to achieving a sustainable industry, as they impact the economy, society, and environment
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 4 (2024)
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Section: Articles
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Published: 2024-10-01
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i4.2987
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Maidar Ferianto, , Universitas Pembangunan Pancabudi
Universitas Pembangunan Pancabudi, Kota Medan, Sumatera Utara, Indonesia
Slamet Widodo, , Universitas Pembangunan Pancabudi
Universitas Pembangunan Pancabudi, Kota Medan, Sumatera Utara, Indonesia
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