Published: 2024-01-30
Analisis Faktor-faktor yang Mempengaruhi Perilaku Pembelian Kompulsif di Pusat Perbelanjaan: Studi Kasus pada Indomaret dan Alfamart di Kabupaten Bantul
DOI: 10.35870/emt.v8i1.2187
Yuli Utami
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Yuli Utami:
Muhammadiyah University of Yogyakarta
Abstract
This study aims to investigate the impact of income, age, gender, and education level on compulsive buying behavior in shopping centers in Bantul Regency, Yogyakarta Special Region Province, with a focus on Indomaret and Alfamart stores. A total of 200 consumer respondents who met the criteria, namely having made purchases 3 times, were selected using convenience sampling. Data collection was carried out through questionnaires, and data analysis used statistical equipment. The research results show that of the four variables tested as determinants of compulsive buying behavior, only sex (gender) has a significant influence on this behavior. In contrast, income, age, and education level could not be identified as differentiating factors for compulsive buying behavior. It is known that only age has a significant effect on compulsive buying behavior, while income, gender, and education level do not have a significant impact on compulsive buying behavior at Indomaret and Alfamart shopping centers.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 1 (2024)
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Section: Articles
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Published: 2024-01-30
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i1.2187
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Yuli Utami, Muhammadiyah University of Yogyakarta
Program Studi Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta, Kabupaten Bantul, Provinsi Daerah Istimewa Yogyakarta, Indonesia
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