Published: 2024-01-01
Pengaruh Kepercayaan Konsumen dan Komitmen Konsumen Terhadap Niat Beli Produk Elektronik di Bandung, Jawa Barat
DOI: 10.35870/emt.v8i1.1705
Abstract
This research aims to investigate the impact of customer trust and commitment on the purchase intentions of consumers regarding electronic products in Bandung, West Java. The respondents for this study consisted of 100 consumers of electronic products in the city of Bandung, West Java, selected through convenience sampling. The analytical model employed in this research is multiple linear regression. The findings of the regression analysis reveal a positive influence of both trust and commitment on the purchase intentions of consumers of electronic products in the city of Bandung, West Java. Moreover, it is observed that both trust and commitment significantly contribute to purchase intentions individually, with a significance level of α= 0.05.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 1 (2024)
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Section: Articles
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Published: 2024-01-01
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i1.1705
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Ayu Anora, Universitas Bumi Persada,
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bumi Persada, Kota Lhokseumawe, Provinsi Aceh, Indonesia
Sandi Setiadi, Universitas Linggabuana PGRI Sukabumi,
Program Studi Manajemen, Fakultas Sosial Ekonomi, Universitas Linggabuana PGRI Sukabumi, Kota Sukabumi, Provinsi Jawa Barat, Indonesia
Rizky Maulana, Universitas Linggabuana PGRI Sukabumi,
Program Studi Manajemen, Fakultas Sosial Ekonomi, Universitas Linggabuana PGRI Sukabumi, Kota Sukabumi, Provinsi Jawa Barat, Indonesia
Noornissa Sarah Ginanjar, Universitas Linggabuana PGRI Sukabumi,
Program Studi Manajemen, Fakultas Sosial Ekonomi, Universitas Linggabuana PGRI Sukabumi, Kota Sukabumi, Provinsi Jawa Barat, Indonesia
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