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Keywords: "purchase intention"

The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products

Authors: Luh Komang Candra Dewi, Ni Luh Kardini, Yunidyawati Azlina, Tengku Kespandiar, Eka Kurnia Saputra

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Luh Komang Candra Dewi: Universitas Triatma Mulya
Ni Luh Kardini: Universitas Mahendradatta
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Eka Kurnia Saputra: STIE Pembangunan Tanjungpinang
Pages: 246-250
DOI:  10.35870/jemsi.v9i2.954
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Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

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Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
DOI:  10.35870/jemsi.v11i6.6055
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The Mediating Role of Purchase Intention on Green Skincare Purchase Behavior

Authors: Aisyah Rara Fauzia, Fredianaika Istanti

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Aisyah Rara Fauzia: Universitas Negeri Semarang
Fredianaika Istanti: Universitas Negeri Semarang
Pages: 3058-3070
DOI:  10.35870/jemsi.v12i3.6795
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The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
DOI:  10.35870/jemsi.v9i1.892
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Customer Satisfaction Memediasi Pengaruh Brand Image dan Perceive Value Terhadap Niat Beli Kembali (Studi Kasus Konsumen Vape di Kota Semarang)

Authors: Adhitya Bagus Saputra, Basiya Basiya

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Adhitya Bagus Saputra: Universitas Stikubank
Basiya Basiya: Universitas Stikubank
Pages: 5014-5025
DOI:  10.35870/jemsi.v11i6.5023
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Pengaruh Influencer Marketing Terhadap Purchase Intention Dengan Brand Attitude Sebagai Variabel Mediasi Pada Richeese Factory Di Garut

Authors: Hilman Rismanto, Akmal Husna, Andini Agistiani, Ai Heni Sari, Wina Andrianti

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Hilman Rismanto: Universitas Garut
Akmal Husna: Universitas Garut
Andini Agistiani: Universitas Garut
Ai Heni Sari: Universitas Garut
Wina Andrianti: Universitas Garut
Pages: 2482-2491
DOI:  10.35870/jemsi.v12i3.6444
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The Effect of E-WOM, Trust, and Website Quality on Consumers Purchase Intention at The Spa Secret in Batam City

Authors: Stephanie Stephanie, Inda Sukati

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Stephanie Stephanie: Putera Batam University
Inda Sukati: Putera Batam University
Pages: 1826-1836
DOI:  10.35870/jemsi.v12i2.6340
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Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust

Authors: Lola Kalista, Juniwati Juniwati, Bintoro Bagus Purmono, Ramadania Ramadania, Barkah Barkah

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Lola Kalista: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Ramadania Ramadania: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Pages: 2440-2451
DOI:  10.35870/jemsi.v12i3.6402
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Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

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Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
DOI:  10.35870/jemsi.v11i4.4305
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Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

Authors: Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

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Regina Rosita: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Pages: 2593-2604
DOI:  10.35870/jemsi.v12i3.6491
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Pengaruh Celebrity Endorser, Kualitas Produk dan Label Halal Terhadap Purchase Intention Produk Skincare Scarlett

Authors: Baiq Nety Chairunnisa, Ali Akbar, Pinto Rukmi Handayani, Heru Suprapto

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Baiq Nety Chairunnisa: Universitas Kutai Kartanegara
Ali Akbar: Universitas Kutai Kartanegara
Pinto Rukmi Handayani: Universitas Kutai Kartanegara
Heru Suprapto: Universitas Kutai Kartanegara
Pages: 5399-5413
DOI:  10.35870/jemsi.v11i6.5078
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Purchase Intention Of Glowsophy Moisturizer on Tiktok: Influencer Reputation As Moderator And Kols Customer Perception

Authors: Esa Agata, Wenny Pebrianti, Bintoro Bagus Purmono, Heriyadi Heriyadi, Harry Setiawan

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Esa Agata: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Harry Setiawan: Universitas Tanjungpura Pontianak
Pages: 2360-2369
DOI:  10.35870/jemsi.v12i3.6401
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Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers

Authors: Frans Sudirjo, Silvia Ekasari, Bahtiar Efendi, Luh Komang Candra Dewi, Muhammad Asir

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Frans Sudirjo: a:1:{s:5:"en_US";s:36:"Universitas 17 Agustus 1945 Semarang";}
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Bahtiar Efendi: Universitas Sains Al-Qur'an
Luh Komang Candra Dewi: Universitas Triatma Mulya
Muhammad Asir: Politeknik Lembaga Pendidikan dan Pengembangan Profesi
Pages: 129-135
DOI:  10.35870/jemsi.v10i1.2160
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Sikap dan Niat Beli Kosmetik Halal : Systematic Literature Review 2015-2025

Authors: Risa Rahmawati

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Risa Rahmawati: Universitas Paramadina
Pages: 1303-1316
DOI:  10.35870/jemsi.v12i2.6144
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The Influence of Country of Origin, Advertising Campaign, and Brand Ambassador on Customers Purchase Intention in Digital Marketplace Official Site

Authors: Luh Komang Candra Dewi, Sherry Adelia, I Gede Anindya Perdana Putra, Helmi Ali, Musran Munizu

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Luh Komang Candra Dewi: Universitas Triatma Mulya
Sherry Adelia: Universitas Muhammadiyah
I Gede Anindya Perdana Putra: Universitas Triatma Mulya
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittinggi
Musran Munizu: Hasanuddin University
Pages: 1216-1220
DOI:  10.35870/jemsi.v9i4.1274
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Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

Authors: Michael Ovin, Suhardi Suhardi

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Michael Ovin: Universitas Putera Batam
Suhardi Suhardi: Universitas Putera Batam
Pages: 1745-1757
DOI:  10.35870/jemsi.v12i2.6304
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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Pengaruh Visual Packaging, UGC, dan Social Proof terhadap Purchase Intention Produk Kecantikan Lokal di Kalangan Generasi Z Indonesia

Authors: Cinta Dwi Alieka, Ida Farida Oesman, Dadan Abdul Aziz Mubarok, Ridho Riadi Akbar, Rama Chandra Jaya

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Cinta Dwi Alieka: Universitas Indonesia Membangun
Ida Farida Oesman: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 1580-1591
DOI:  10.35870/jemsi.v12i2.6509
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Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products

Authors: Rania Aysha Muhamad Basalamah, Anastasya Umayah, Tri Wismiarsi

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Rania Aysha Muhamad Basalamah: Sampoerna University
Anastasya Umayah: Sampoerna University
Tri Wismiarsi: Sampoerna University
Pages: 619-629
DOI:  10.35870/jemsi.v11i1.3756
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The Influence of Brand Image, Advertising Appeal, and Lifestyle on The Purchase Intention of Janji Jiwa Consumer

Authors: Valent Giodinna Lau, Wasiman Wasiman

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Valent Giodinna Lau: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1784-1793
DOI:  10.35870/jemsi.v12i2.6337
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Analisis Pengaruh Kualitas Konten Promosi Digital, Harga dan Customer Experience Terhadap Purchase Intention Produk Preloved

Authors: Deykha Aguilika, Mozart Malik Ibrahim, Muhammad Kholil, Vivid Violin, Almira Ulimaz

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Deykha Aguilika: Trunojoyo University
Mozart Malik Ibrahim: Perbanas Institute
Muhammad Kholil: Mercu Buana University
Vivid Violin: Politeknik Maritim AMI Makassar
Almira Ulimaz: Politeknik Negeri Tanah Laut
Pages: 1436-1442
DOI:  10.35870/jemsi.v11i3.4117
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Navigating Sustainable Fashion: The Impact of Social Media Marketing on Purchase Intention Through Brand Engagement and Brand Image in UNIQLO’s RE.UNIQLO Recycled Fashion in Indonesia

Authors: Veneranda Baby Viola Tio, Mustaruddin Mustaruddin, Ana Fitriana, Erna Listiana, Ahmadi Ahmadi

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Veneranda Baby Viola Tio: Universitas Tanjungpura
Mustaruddin Mustaruddin: Universitas Tanjungpura
Ana Fitriana: Universitas Tanjungpura
Erna Listiana: Universitas Tanjungpura
Ahmadi Ahmadi: Universitas Tanjungpura
Pages: 2851-2866
DOI:  10.35870/jemsi.v12i3.6667
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Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

Authors: Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

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Angwen Constantine: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Pages: 2349-2359
DOI:  10.35870/jemsi.v12i3.6399
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Pengaruh Influencer marketing, Scarcity Marketing, dan Brand Awareness Terhadap Purchase intention pada Brand Rucas (Studi Pada Pengguna Instagram)

Authors: Linda Mulyati, Dadan Abdul Aziz Mubarok

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Linda Mulyati: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2768-2780
DOI:  10.35870/jemsi.v11i4.4531
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Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica

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Aldi Primanda: Universitas Indo Global Mandiri
Emilda Emilda: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 5795-5803
DOI:  10.35870/jemsi.v11i6.5470
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