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• Pengaruh Brand Image, Product Quality, and Lifestyle Terhadap Purchase Decision Pada Richeese Factory

  Gilang Prabowo, Nurul Huda

  5048-5059

  2025-12-01

• Pengaruh Shopping Lifestyle dan Brand Image Terhadap Purchase Decision Dalam Menggunakan Metode COD di Platform Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Garut

  Hilman Rismanto, Intan Permatasari, Anto Purwanto, Sintia Rahmawati, Pani Agustriani

  2620-2637

  2026-06-01

• Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

  Joel Imanuel, Fitri Yutika

  5992-6002

  2025-12-01

• Role of Product Quality and Store Atmosphere on Purchase Decision of Clothing Product Vintage Vibes

  Siti Aisyah, Chairul Anwar, Nugroho Djati Satmoko, Sutrisno, Uli Wildan Nuryanto

  172-178

  2023-02-07

• Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

  Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

  179-185

  2023-02-07

• Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

  Oktaviani Maesaputri, Siti Sarah

  4924-4937

  2025-10-01

• Role of Product Quality and Price on Purchase Decision of Goox Products

  Fahrizal Azhar, Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, Sutrisno

  100-105

  2023-02-07

• UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

  Valentino Chandra, William Wendy Ary

  1664-1671

  2026-04-01

• Pengaruh Social Media Marketing Terhadap Purchase Intention dengan Brand Image Sebagai Mediator dan Product Involvement Sebagai Moderator Pada Produk Sunscreen Facetology

  Ayu Safitri, Fachmi Tamzil

  3443-3453

  2026-08-01

• The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta

  Bunga Artamevia Taru; Nina Fapari Arif

  630-641

  2026-02-01

• Pengaruh Promosi terhadap Keputusan Pembelian Pada Merville Cafe di Kabupaten Bireuen

  Nurmasyitah Nurmasyitah, Yusrawati Yusrawati, Al Mahfud Saputra

  4018-4029

  2026-08-01

• Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop

  Tsara Khalistha Ramadillah, Dadan Abdul Aziz Mubarok

  802-811

  2025-04-01

• Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

  Mesyias Akren Tindo, Pasifikus Maisirata

  5838-5846

  2025-12-01

• Pengaruh Advertising dan Online Customer Review Terhadap Keputusan Pembelian Moisturizer Skintific di TikTok Shop

  Hilman Rismanto, Amelia Amelia, Sani Febriani, Dhea Octavia, Djian Rafika

  2668-2676

  2026-06-01

• Pengaruh Subsidi Pemerintah dan Ketersediaan Infrastruktur Pengisian Daya terhadap Keputusan Pembelian Mobil Listrik di Indonesia: Studi Kasus Kota Karawang

  Daffa Dwi Ananda, Asep Muslihat

  3069-3079

  2025-10-01

• Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam

  Meiliana Meiliana, Inda Sukati

  1451-1462

  2026-04-01

• Pengaruh Brand Trust dan Brand Awareness terhadap Purchase Decision di Kopi Kenangan Garut (Studi Kasus Generasi Z di Garut Kota)

  Mohamad Rafie Eka Putra, Della Azmiatul Khoiriah, Mochamad Agil, Sakinah Aulia Antasari

  2796-2804

  2026-06-01

• Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura

  Indra Eka Wardana Toii

  2430-2439

  2026-06-01

• Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

  Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

  2377-2382

  2023-12-01

• Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee)

  Ane Lestari, Rama Chandra Jaya

  314-327

  2025-02-01

• The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

  Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

  792-797

  2023-06-01

• Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia

  Suparman, Zunan Setiawan, Salamatun Asakdiyah, Sarwo Eddy Wibowo, Eva Yuniarti Utami

  2591-2597

  2023-12-01

• Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

  Aldi Primanda, Emilda Emilda, Meilin Veronica

  5795-5803

  2025-12-01

• Pengaruh Promosi Penjualan Terhadap Online Customer Review serta Dampaknya pada Keputusan Pembelian di Sayurbox

  Novan Yurindera

  143-150

  2022-11-30

• Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

  Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

  3222-3235

  2025-10-01