Pengaruh Subsidi Pemerintah dan Ketersediaan Infrastruktur Pengisian Daya terhadap Keputusan Pembelian Mobil Listrik di Indonesia: Studi Kasus Kota Karawang
DOI:
https://doi.org/10.35870/jemsi.v11i5.4501Keywords:
Government Subsidies, Charging Infrastructure, Purchase Decision, Electric VehicleAbstract
This study aims to analyze the influence of government subsidies and the availability of charging infrastructure on the decision to purchase electric cars in Karawang City. The background of this study is based on the Indonesian government's efforts to encourage the transition to low-emission transportation through various fiscal policies and the development of supporting infrastructure for electric vehicles. Using a quantitative approach, primary data was collected from 204 respondents through a Likert scale questionnaire. The analysis was conducted using validity and reliability tests, as well as classical assumption tests and multiple linear regression. The results of the study indicate that neither government subsidies nor the availability of charging infrastructure have a significant influence, either partially or simultaneously, on the decision to purchase electric vehicles in Karawang. These findings suggest that other factors, such as vehicle prices, purchasing power, and technological literacy, are likely more dominant in influencing consumer decisions. This study recommends the need for an integrated strategy encompassing economic, technical, and educational aspects to enhance the adoption of electric vehicles in industrial areas.
Downloads
References
Aprillia, I. S., Sugara, M. V. L., Kheista, K., Rhemrev, E. A., Sari, E. K., & Christie, M. (2024). Kebijakan Mobil Listrik di Indonesia: Tantangan dan Peluang dalam Mewujudkan Mobilitas Ramah Lingkungan. Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora, 4(3), 391-401.
Cornelis, A. J., & Romadoni, A. M. (2024). ANALISIS EFEKTIVITAS INFRASTRUKTUR BANGUNAN SPKLU (Stasiun Pengisian Kendaraan Listrik Umum) DI INDONESIA MENUJU PROGRAM NZE (Net Zero Emission) TAHUN 2060. JURNAL KAJIAN TEKNIK MESIN, 9(2), 18-24. https://doi.org/10.52447/jktm.v9i2.8248.
Hasudungan, A., Tandean, B., Aurelius, E., Widarsyah, R., & Artha, I. K. D. S. (2024). The impact of government incentives on electric vehicle adoption in the metropolitan Jakarta Area. Jurnal Ekonomi Pembangunan, 21(2), 191-199.
Kuantitatif, P. P. (2016). Metode penelitian kunatitatif kualitatif dan R&D. Alfabeta, Bandung.
Kuswardani, Y. S. (2024). DINAMIKA PERSAINGAN DAN PROSPEK INDUSTRI MOBIL LISTRIK DI INDONESIA: ANALISIS TREN DAN IMPLIKASI. Syntax Idea, 6(10).
Nuryanti, N., Fawazi, M. H., Basuki, H., & Wati, J. A. (2024). Pengaruh citra merek terhadap keputusan pembelian. Jurnal Pendidikan Dan Kewirausahaan, 12(1), 299-310.
Permana, R., Yuliati, E., & Wulandari, P. (2023). Analisis faktor-faktor yang mempengaruhi konsumen terhadap purchase intention kendaraan listrik di indonesia. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 6(2), 217-232. https://doi.org/10.31842/jurnalinobis.v6i2.270.
Ragatirta, L. P., & Tiningrum, E. (2020). Pengaruh atmosphere store, desain produk dan citra merek terhadap keputusan pembelian (Studi kasus di rown division Surakarta). Excellent, 7(2), 143-152. https://doi.org/10.36587/exc.v7i2.793.
Sembiring, R. H. (2025). STRATEGI KEBIJAKAN PENINGKATAN ADOPSI KENDARAAN BERMOTOR LISTRIK BERBASIS BATERAI (KBLBB) DI INDONESIA. Journal of Innovation Research and Knowledge, 4(11), 8753-8768.
Soen, A. S., Sugianto, H., Theodorus, R., & Mapusari, S. A. (2022). Subsidi di Indonesia. WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi), 21(1), 84-92. https://doi.org/10.22225/we.21.1.2022.84-92.
Suwardi, P. R. J., & Wahyudi, A. (2024). Konsep Pembiayaan Mobil Listrik di Indonesia. Indonesian Journal of Islamic Economics and Business, 9(2), 412-428. https://doi.org/10.30631/ijoieb.v9i2.2777.
Wahyudi, K. (2024). Implementasi Stasiun Pengisian Kendaraan Listrik Umum (SPKLU) Sebagai Infrastruktur Penunjang Electrical Vehicle dalam Mendukung Net Zero Emission. Jurnal Teknik Industri (JATRI), 2(2). https://doi.org/10.30872/jatri.v2i2.1491.
Wulandari, S., & Tulis, R. S. (2022). Prisip Manajemen Dalam Proses Pembagunan Infastruktur Di Kabupaten Katingan (Studi Di Desa Tumbang Lahang). Jurnal Administrasi Publik (JAP), 8(2), 148-161.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Daffa Dwi Ananda, Asep Muslihat
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
