Search Results

Keywords: "Electronic Word of Mouth"

Analisa Pengaruh Komunikasi Pemasaran, Electronic Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian

Authors: Ilham Albar Pane, Marlina Rahmi Shinta Permatasari, Agung Raharjo, Fajar Kurniawan, Chepi Nurdiansyah

View Affiliation Details
Ilham Albar Pane: Universitas Bina Sarana Informatika
Marlina Rahmi Shinta Permatasari: Universitas Bina Sarana Informatika
Agung Raharjo: Universitas Bina Sarana Informatika
Fajar Kurniawan: Universitas Bina Sarana Informatika
Chepi Nurdiansyah: Universitas Bina Sarana Informatika
Pages: 1769-1776
DOI:  10.35870/jemsi.v10i3.2538
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Electronic Word Of Mouth (E-Wom), E-Service Quality Dan Online Customer Review Terhadap Keputusan Pembelian Pada Produk Ms-Glow Di Marketplace Shopee (Studi Pada Konsumen Ms Glow Indonesia Official Shop)

Authors: Mery Sri Rahayu, Arie Hendra Saputro, Erna Herlinawati

View Affiliation Details
Mery Sri Rahayu: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Erna Herlinawati: Universitas Indonesia Membangun
Pages: 100-108
DOI:  10.35870/jemsi.v10i1.1768
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Brand Trust dan Electronic Word of Mouth Terhadap Keputusan Pembelian Body Lotion Nivea (Studi Pada Pengguna Shopee Mall di Bandung)

Authors: seli saniyyah, Arie Hendra Saputro, Dadan Abdul Aziz Mubarok

View Affiliation Details
seli saniyyah: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 3331-3340
DOI:  10.35870/jemsi.v10i6.3377
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers

Authors: Syailendra Reza Irwansyah Rezeki, Fani Sartika, Tengku Kespandiar, Ita Nurcholifah, Wenny Desty Febrian

View Affiliation Details
Syailendra Reza Irwansyah Rezeki: Politeknik Pariwisata Batam
Fani Sartika: Universitas Muhammadiyah Aceh
Tengku Kespandiar: Politeknik Negeri Bengkalis
Ita Nurcholifah: IAIN Pontianak
Wenny Desty Febrian: Universitas Dian Nusantara
Pages: 2050-2054
DOI:  10.35870/jemsi.v9i5.1538
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

Authors: Elaine Elaine, Alice Erni Husein

View Affiliation Details
Elaine Elaine: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1393-1403
DOI:  10.35870/jemsi.v12i2.6203
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

View Affiliation Details
Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
DOI:  10.35870/jemsi.v11i4.4305
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

View Affiliation Details
Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Electronic Word Of Mouth Dan Brand Ambassador Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Oatside Di Kota Bandung)

Authors: Putri Regita Cahyani, Dadan Abdul Aziz Mubarok

View Affiliation Details
Putri Regita Cahyani: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Affiliation name not available
Pages: 899-911
DOI:  10.35870/jemsi.v10i2.2119
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

View Affiliation Details
Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
DOI:  10.35870/jemsi.v11i2.3977
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

View Affiliation Details
Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
DOI:  10.35870/jemsi.v12i1.5823
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

Authors: Michael Ovin, Suhardi Suhardi

View Affiliation Details
Michael Ovin: Universitas Putera Batam
Suhardi Suhardi: Universitas Putera Batam
Pages: 1745-1757
DOI:  10.35870/jemsi.v12i2.6304
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of E-WOM, Trust, and Website Quality on Consumers Purchase Intention at The Spa Secret in Batam City

Authors: Stephanie Stephanie, Inda Sukati

View Affiliation Details
Stephanie Stephanie: Putera Batam University
Inda Sukati: Putera Batam University
Pages: 1826-1836
DOI:  10.35870/jemsi.v12i2.6340
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 12 of 12 items