Published: 2025-06-01
Pengaruh Pemanfaatan Teknologi Informasi Terhadap Pengembangan UMKM Fashion di Era Digital
DOI: 10.35870/jemsi.v11i3.4166
Kartika Sari
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Kartika Sari:
Gunadarma University
Abstract
This study aims to determine the effect of the use of information technology on the development of fashion MSMEs in the digital era. The research method used is explanatory research. The population of the study was 32 fashion MSME actors. The sampling technique was purposive sampling and used a Linear Regression statistical test tool, with independent variables of the use of information technology and the use of information technology, and the dependent variable of fashion MSMEs. The results of this study are that the use of information technology and the use of information technology partially have a significant effect on the development of fashion MSMEs in the digital era.
Keywords
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 3 (2025)
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Section: Articles
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Published: 2025-06-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i3.4166
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Kartika Sari, Gunadarma University
Universitas Gunadarma.
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