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Keywords: "Product Diversity"

The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung)

Authors: Sherliana Belinda, Andala Rama Putra Barusman

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Sherliana Belinda: Universitas Bandar Lampung
Andala Rama Putra Barusman: Universitas Bandar Lampung
Pages: 467-479
DOI:  10.35870/emt.v9i2.3644
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