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Keywords: "Pricing Strategy"

Pengaruh Strategi Harga Terhadap Keputusan Pembelian Konsumen Industri Ritel di Era New Normal

Authors: Rury Dwi Rahmayani, Desak Made Dharmawati

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Rury Dwi Rahmayani: Affiliation name not available , Universitas Muhammadiyah Prof. Dr. HAMKA
Desak Made Dharmawati: Affiliation name not available , Universitas Muhammadiyah Prof. Dr. HAMKA
Pages: 11-17
DOI:  10.35870/emt.v7i1.715
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Strategi Penentuan Harga Produk Pemeriksaan Penanda Kanker Kolorektal di Laboratorium Medis Swasta Nusa Dua Bali

Authors: Anugrah Akbar Pambudi, Erliany Syaodih, Kahar Mulyani

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Anugrah Akbar Pambudi: Universitas Adhirajasa Reswara Sanjaya
Erliany Syaodih: Universitas Adhirajasa Reswara Sanjaya
Kahar Mulyani: Universitas Adhirajasa Reswara Sanjaya
Pages: 1594-1607
DOI:  10.35870/emt.v9i4.4730
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
DOI:  10.35870/emt.v9i3.4397
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Strategy Analysis of Retail Mix Implementation on Enhancing the Marketing Capabilities of MSMEs

Authors: Dewi Octaviani, Yanisha Dwi Astari

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Dewi Octaviani: Universitas Trisakti
Yanisha Dwi Astari: Universitas Trisakti
Pages: 1320-1329
DOI:  10.35870/emt.v10i3.6299
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