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Keywords: "Parasocial Relationship"

Pengaruh Parasocial Relationship dan Electronic Word of Mouth (E-WOM) di Instagram terhadap Purchase Intention Produk Adidas Samba (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila)

Authors: Melani Eka Wardany, Harimurti Wulandjani

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Melani Eka Wardany: Universitas Pancasila
Harimurti Wulandjani: Universitas Pancasila
Pages: 1512-1517
DOI:  10.35870/emt.v10i3.6348
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