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Keywords: "Green Product"

Pengaruh Green product, Green Price dan Green Brand Image Terhadap Keputusan Pembelian Produk Galon Le Minerale

Authors: Salma Novita Ulya, Diana Aqmala

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Salma Novita Ulya: Universitas Dian Nuswantoro
Diana Aqmala: Universitas Dian Nuswantoro
Pages: 409-420
DOI:  10.35870/emt.v8i1.2146
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Pengaruh Green Marketing dan Green Behavior terhadap Keputusan Pembelian Produk Mustika Ratu dengan Green Product sebagai Variabel Moderasi

Authors: Allifia Nurnasari Rahmawati, Ina Siti Almafiroh, Nuriyah Fatkhul Jannah, Shifa Nurul Khatimah, Rani Mawarni, Nadiya Fikriyatuz Zakiyah

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Allifia Nurnasari Rahmawati: Universitas Slamet Riyadi Surakarta
Ina Siti Almafiroh: Universitas Slamet Riyadi Surakarta
Nuriyah Fatkhul Jannah: Universitas Slamet Riyadi Surakarta
Shifa Nurul Khatimah: Universitas Slamet Riyadi Surakarta
Rani Mawarni: Universitas Slamet Riyadi Surakarta
Nadiya Fikriyatuz Zakiyah: Universitas Slamet Riyadi Surakarta
Pages: 1042-1050
DOI:  10.35870/emt.v9i3.4242
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Peran Environmental Knowledge dan Green Consumption dalam Memediasi Hubungan antara Green Marketing dan Green Buying Behavior di Wisata Rumah Atsiri Indonesia

Authors: Nadiya Fikriyatuz Zakiyah, Marjam Desma Rahadhini, Siska Noviani, Farryl Febian Aroran

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Nadiya Fikriyatuz Zakiyah: Universitas Slamet Riyadi
Marjam Desma Rahadhini: Universitas Slamet Riyadi
Siska Noviani: Universitas Slamet Riyadi
Farryl Febian Aroran: Universitas Slamet Riyadi
Pages: 262-272
DOI:  10.35870/emt.v10i1.5032
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Pengaruh Persepsi Green Product, Advertising Appeal, dan Price terhadap Repurchase Intention pada Konsumen Masker Wajah Sariayu di Kota Cimahi

Authors: Herlina Octaviani, Faizal Fardhani Sigarlaki

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Herlina Octaviani: Universitas Jenderal Achmad Yani
Faizal Fardhani Sigarlaki: Universitas Jenderal Achmad Yani
Pages: 75-86
DOI:  10.35870/emt.v10i1.5295
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Strategi Marketing Communication dalam Kolaborasi antara Novotel Jakarta Gajah Mada dan Food Cycle

Authors: Andien Putri Aliffia Saputra, David Rizar Nugroho

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Andien Putri Aliffia Saputra: IPB University
David Rizar Nugroho: IPB University
Pages: 986-991
DOI:  10.35870/emt.v9i3.4345
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