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Keywords: "FOMO"

The Effect of FOMO on Impulse Buying with Emotional Marketing as a Mediation Variable on TikTok Live

Authors: Amanda Amanda, Dewi Santika

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Amanda Amanda: Widya Dharma Pontianak
Dewi Santika: Widya Dharma Pontianak
Pages: 2218-2227
DOI:  10.35870/emt.v10i4.7101
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Pengaruh Promotion, Product Quality dan Fear of Missing Out (FOMO) terhadap Purchase Intention Jersey ERSPO Tim Nasional Sepak Bola Indonesia

Authors: Naufal Dhaniyanto

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Naufal Dhaniyanto: Universitas Muhammadiyah Surakarta
Pages: 1104-1112
DOI:  10.35870/emt.v10i2.6210
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