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Keywords: "Electronic Word of Mouth (E-WOM)"

Pengaruh Parasocial Relationship dan Electronic Word of Mouth (E-WOM) di Instagram terhadap Purchase Intention Produk Adidas Samba (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila)

Authors: Melani Eka Wardany, Harimurti Wulandjani

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Melani Eka Wardany: Universitas Pancasila
Harimurti Wulandjani: Universitas Pancasila
Pages: 1512-1517
The Influence of Tourist Perceptions and Tourist Experiences on Positive Electronic Word of Mouth (e-WOM) in the Pantai Indah Kapuk Area as an Urban Tourist Attraction

Authors: Putri Esthi Palupi, Juliana Juliana, Ira Brunchilda Hubner

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Putri Esthi Palupi: Universitas Pelita Harapan
Juliana Juliana: Universitas Pelita Harapan
Ira Brunchilda Hubner: Universitas Pelita Harapan
Pages: 1653-1663
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