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Keywords: "Business Decision"

Customer Acquisition Strategy in Procurement Business (Case Study of CV SAS)

Authors: Asty Firdausya, Nila Armelia Windasari

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Asty Firdausya: Bandung Institute of Technology
Nila Armelia Windasari: Bandung Institute of Technology
Pages: 19-29
DOI:  10.35870/emt.v9i1.3348
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Designing A Functional Organizational Structure for Business Sustainability in A Family-Owned Garment Sme: A Case Study of Ragam Jaya Garment House

Authors: Avan Farel Al Falah, Aurik Gustomo

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Avan Farel Al Falah: Institut Teknologi Bandung
Aurik Gustomo: Institut Teknologi Bandung
Pages: 1176-1186
DOI:  10.35870/emt.v10i3.6257
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Analisis Faktor yang Mempengaruhi Pebisnis Menggunakan Media Sosial Instagram Sebagai Sarana Promosi

Authors: Shobah Sibtiyah, Muhammad Jamil Latief

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Shobah Sibtiyah: Universitas Muhammadiyah Prof. DR. HAMKA , Affiliation name not available
Muhammad Jamil Latief: Universitas Muhammadiyah Prof. DR. HAMKA , Affiliation name not available
Pages: 103-112
DOI:  10.35870/emt.v7i1.752
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The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung)

Authors: Sherliana Belinda, Andala Rama Putra Barusman

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Sherliana Belinda: Universitas Bandar Lampung
Andala Rama Putra Barusman: Universitas Bandar Lampung
Pages: 467-479
DOI:  10.35870/emt.v9i2.3644
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Keputusan Pembelian melalui E-Service Quality dan Pemasaran Media Sosial: Peran Mediasi Brand Image pada Zara di Kota Semarang

Authors: Sheila Eldina, Haunan Damar, Maria Safitri, Elia Resha Fatmawati

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Sheila Eldina: Universitas Dian Nuswantoro
Haunan Damar: Universitas Dian Nuswantoro
Maria Safitri: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2028-2047
DOI:  10.35870/emt.v10i4.6780
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The Landscape of Current Cloud Accounting Research: A Systematic Literature Review

Authors: Indah Rodhiyah, Sambas Ade Kesuma, Fahmi Natigor Nasution, Keulana Erwin

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Indah Rodhiyah: Universitas Sumatera Utara
Sambas Ade Kesuma: Universitas Sumatera Utara
Fahmi Natigor Nasution: Universitas Sumatera Utara
Keulana Erwin: Universitas Sumatera Utara
Pages: 799-807
DOI:  10.35870/emt.v10i2.5931
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Analisis Strategi Pemasaran dan Persaingan: Studi Kasus pada UMKM Pemasaran Elektronik "Toko William Elektrik" di Bandar Jaya, Lampung Tengah, Provinsi Lampung

Authors: Syahril Daud, Gellianta, Sherliana Belinda, Yeni Arinda

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Syahril Daud: Universitas Bandar Lampung
Gellianta: Universitas Bandar Lampung
Sherliana Belinda: Universitas Bandar Lampung
Yeni Arinda: Universitas Bandar Lampung
Pages: 167-176
DOI:  10.35870/emt.v9i1.3477
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Peran Promosi Melalui Iklan Katalog dalam Keputusan Pembelian Konsumen (Studi Kasus Pada Minimarket Indomaret di Kota Bengkalis)

Authors: Afis Afis, Tri Handayani

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Afis Afis: Jurusan Administrasi Niaga, Politeknik Negeri Bengkalis, Riau , Affiliation name not available
Tri Handayani: Jurusan Administrasi Niaga, Politeknik Negeri Bengkalis, Riau , Affiliation name not available
Pages: 120-125
DOI:  10.35870/emt.v4i2.156
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Integrated Information Systems and Management Accounting System Design: A Global Bibliometric Analysis of Their Impact on Interorganizational Performance

Authors: Silmy Auliya Zahra

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Silmy Auliya Zahra: University of Padjadjaran
Pages: 697-707
DOI:  10.35870/emt.v10i2.5929
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Social Media-Based Digital Marketing Management: A Literature Review of Strategies, Challenges, and Opportunities

Authors: Ita Erliyani

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Ita Erliyani: Universitas Raharja
Pages: 1699-1708
DOI:  10.35870/emt.v10i3.6606
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Determinan Niat Pembelian Produk Skincare Ramah Lingkungan di Indonesia: Pendekatan Theory of Planned Behavior yang Diperluas

Authors: Kezia Rama Lisupindan Sumbung, Luki Adiati Pratomo

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Kezia Rama Lisupindan Sumbung: Universitas Trisakti
Luki Adiati Pratomo: Universitas Trisakti
Pages: 1615-1628
DOI:  10.35870/emt.v10i3.6459
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Pengaruh Brand Awareness dan Word Of Mouth Terhadap Keputusan Pembelian Produk Makeup Somethinc Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila

Authors: Della Amelia, Ati Hermawati

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Della Amelia: Pancasila University
Ati Hermawati: Pancasila University
Pages: 1309-1319
DOI:  10.35870/emt.v10i3.6297
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Pengaruh Manajemen Laba Akrual, Ukuran Perusahaan, Kualitas Audit, dan Profitabilitas terhadap Kualitas Laba pada Perusahaan Manufaktur

Authors: Upekha Tri Muliani, Mahroji Mahroji

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Upekha Tri Muliani: Universitas Esa Unggul
Mahroji Mahroji: Universitas Esa Unggu
Pages: 775-785
DOI:  10.35870/emt.v10i2.6002
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Achievement of SDGs Through the Role of Artificial Intelligence in Human Resources from a Gen-Z Perspective

Authors: Btari Mariska Purwaamijaya, Yogi Prasetyo, Sulaeman Rahman Nidar, Alifia Fatimatun Nazya

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Btari Mariska Purwaamijaya: Universitas Pendidikan Indonesia
Yogi Prasetyo: Universitas Pendidikan Indonesia
Sulaeman Rahman Nidar: Universitas Padjajaran
Alifia Fatimatun Nazya: Universitas Padjajaran
Pages: 228-235
DOI:  10.35870/emt.v10i1.5424
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Strategi Komunikasi Digital dalam Pemasaran: Studi Peran Media Sosial dalam Keputusan Pembelian Konsumen

Authors: Dian Rosalia

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Dian Rosalia: STIKOM Interstudi Jakarta , Affiliation name not available
Pages: 488-499
DOI:  10.35870/emt.v9i2.3851
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Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Lensa Kontak Pada Diens Optik Purwakarta

Authors: Dewi Puspasari, Dinda Amalia, Eko Wiji Pamungkas, Srie Hendraliany, Dini Fitriani

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Dewi Puspasari: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dinda Amalia: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Eko Wiji Pamungkas: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Srie Hendraliany: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dini Fitriani: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Pages: 974-983
DOI:  10.35870/emt.v8i3.2791
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Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung

Authors: Valencia Sahanaya, Putu Nina Madiawati

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Valencia Sahanaya: Universitas Telkom , Affiliation name not available
Putu Nina Madiawati: Universitas Telkom , Affiliation name not available
Pages: 581-590
DOI:  10.35870/emt.v7i3.945
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Analisis Penganggaran Modal pada Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bandung Barat

Authors: Debbie Christine, Apriwandi, Andina Nur Fathonah, Erly Sherlita, Aida Wijaya, Eriana Kartadjumena

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Debbie Christine: Universitas Widyatama
Apriwandi: Universitas Widyatama
Andina Nur Fathonah: Universitas Widyatama
Erly Sherlita: Universitas Widyatama
Aida Wijaya: Universitas Widyatama
Eriana Kartadjumena: Universitas Widyatama
Pages: 179-190
DOI:  10.35870/emt.v7i1.829
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