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Keywords: "Brand Switching"

Dampak Reputasi, Responsifitas, Pemberian Hadiah, dan Rekomendasi terhadap Nasabah yang Berpindah dari BSI ke Bank Konvensional

Authors: Salamatun Asakdiyah, Rachmiani, Musafir, Hasim

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Salamatun Asakdiyah: Universitas Ahmad Dahlan
Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara , Affiliation name not available
Musafir: Universitas Ichsan Gorontalo
Hasim: Universitas Sebelas Maret Surakarta , Affiliation name not available
Pages: 263-272
DOI:  10.35870/emt.v8i1.1707
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