Published: 2025-04-20
Peran Kepemimpinan Digital pada Kinerja Organisasi di Bank Syarikat Madani Cabang Tanjungpinang
DOI: 10.35870/emt.v9i2.4031
Abstract
The role of digital leadership is a key aspect in increasing banking competitiveness in the digital era. This study aims to analyze the position of digital leadership in the organizational performance of Bank Syarikat Madani Tanjungpinang Branch. The research method used is a qualitative approach with information collection methods through interviews, observations, and literature studies. The results of the study indicate that the role of digital leadership in this bank contributes to increasing operational efficiency, service quality, and customer satisfaction. However, the challenge experienced is that some customers are less able to experience existing digital changes. This study provides strategic advice for bank management to maximize the role of digital leadership in order to improve organizational performance in a sustainable manner.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 2 (2025)
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Section: Articles
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Published: 2025-04-20
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/emt.v9i2.4031
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Deri Satria, STIE Pembangunan,
STIE Pembangunan, Kota Tanjung Pinang, Provinsi Kepulauan Riau, Indonesia.
Asyuara Ionantamelia P, STIE Pembangunan,
STIE Pembangunan, Kota Tanjung Pinang, Provinsi Kepulauan Riau, Indonesia.
Lisa Anisa Agustiani, STIE Pembangunan,
STIE Pembangunan, Kota Tanjung Pinang, Provinsi Kepulauan Riau, Indonesia.
Refia Dina Amanda, STIE Pembangunan,
STIE Pembangunan, Kota Tanjung Pinang, Provinsi Kepulauan Riau, Indonesia.
Satriadi, STIE Pembangunan,
STIE Pembangunan, Kota Tanjung Pinang, Provinsi Kepulauan Riau, Indonesia.
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