Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Mahardhika Creative Event Organizer di Bandar Lampung

Authors

DOI:

https://doi.org/10.35870/emt.v9i2.3904

Keywords:

Effect of Price, Service Quality, Decision to Use Services

Abstract

This research aims to find out how price and quality influence the decision to use services at Mahardika Creative Event Organizer. In this research, there are 2 independent variables tested, namely the influence of price and service quality. This research uses a quantitative approach with descriptive methods. This research was also conducted at PT. Mahardika Creative Event. Data collection techniques in this research used questionnaires, literature studies, and interviews. The results of this research show that the influence of price and service quality has a significant effect on the decision to use services at Mahardika Creative Event Organizer.

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Author Biographies

  • Renaldy Rafif Kesuma, Universitas Bandar Lampung

    Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

  • Tri Lestari, Universitas Bandar Lampung

    Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

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Published

2025-04-10

Issue

Vol. 9 No. 2 (2025): APRIL 2025

Section

Articles

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How to Cite

Kesuma, R. R., & Lestari, T. (2025). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Mahardhika Creative Event Organizer di Bandar Lampung. Jurnal EMT KITA, 9(2), 625-633. https://doi.org/10.35870/emt.v9i2.3904