Published: 2024-07-01
Analyzing the Comparison Between E-Commerce and MSMEs for Students of the College of Vocational Studies at IPB University
DOI: 10.35870/emt.v8i3.2662
Afnan Zahra, Denty Nirwana Bintang, Irma Rasita Gloria Barus, Amata Fami
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Afnan Zahra:
IPB University
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Denty Nirwana Bintang:
IPB University
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Irma Rasita Gloria Barus:
IPB University
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Amata Fami:
IPB University
Abstract
The rapidly developing digital economic context, including Indonesia, has changed the global business landscape. Understanding the preferences and involvement of the younger generation, especially students, is crucial. This research aims to compare the preferences and involvement of IPB University Vocational School students in the use of E-commerce and involvement in Micro, Small, and Medium Enterprises (MSMEs). This research uses a quantitative method, with a survey conducted using a questionnaire of 32 students to obtain students' perspectives and experiences regarding comparing e-commerce and MSMEs. The data collected was then analyzed to identify significant differences between students who were more likely to use E-commerce platforms for online shopping compared to those who preferred shopping in MSMEs. This research also digs deeper into the factors that influence student preferences and ways to optimize their potential in encouraging inclusive and sustainable economic growth
Keywords
Economic; IPB University; E-Commerce; MSMEs; Experiences; Shopping
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 3 (2024)
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Section: Articles
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Published: 2024-07-01
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i3.2662
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Afnan Zahra, IPB University
Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia
Denty Nirwana Bintang, IPB University
Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia
Irma Rasita Gloria Barus, IPB University
Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia
Amata Fami, IPB University
Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia
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