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Abstract

The rapidly developing digital economic context, including Indonesia, has changed the global business landscape. Understanding the preferences and involvement of the younger generation, especially students, is crucial. This research aims to compare the preferences and involvement of IPB University Vocational School students in the use of E-commerce and involvement in Micro, Small, and Medium Enterprises (MSMEs). This research uses a quantitative method, with a survey conducted using a questionnaire of 32 students to obtain students' perspectives and experiences regarding comparing e-commerce and MSMEs. The data collected was then analyzed to identify significant differences between students who were more likely to use E-commerce platforms for online shopping compared to those who preferred shopping in MSMEs. This research also digs deeper into the factors that influence student preferences and ways to optimize their potential in encouraging inclusive and sustainable economic growth

Keywords

Economic IPB University E-Commerce MSMEs Experiences Shopping

How to Cite

Citation Format
Zahra, A., Bintang, D. N., Barus, I. R. G., & Fami, A. (2024). Analyzing the Comparison Between E-Commerce and MSMEs for Students of the College of Vocational Studies at IPB University. Jurnal EMT KITA, 8(3), 899-906. https://doi.org/10.35870/emt.v8i3.2662

References

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Author Biographies

Afnan Zahra, IPB University

Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia

Denty Nirwana Bintang, IPB University

Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia

Irma Rasita Gloria Barus, IPB University

Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia

Amata Fami, IPB University

Software Engineering Study Program, College of Vocational Studies, IPB University, Bogor Regency, West Java Province, Indonesia

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Copyright (c) 2024 Afnan Zahra, Denty Nirwana Bintang, Irma Rasita Gloria Barus, Amata Fami

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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