Published: 2024-04-10
Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing
DOI: 10.35870/emt.v8i2.2368
Dino Gustaf Leonandri, Wala Erpurini
- Dino Gustaf Leonandri: Institut Pariwisata Trisakti ,
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Wala Erpurini:
Universitas Nasional Pasim
Abstract
Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 2 (2024)
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Section: Articles
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Published: 2024-04-10
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i2.2368
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Dino Gustaf Leonandri, Institut Pariwisata Trisakti,
Institut Pariwisata Trisakti, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
Wala Erpurini, Universitas Nasional Pasim
Program Studi Manajemen, Fakultas Ekonomi, Universitas Nasional PASIM, Kota Bandung, Provinsi Jawa Barat, Indonesia
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