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Abstract

This study aims to analyze customer satisfaction towards Metro Bandar Lampung Computer Services by considering key factors such as physical evidence, reliability, warranty, responsiveness, and empathy. The study involved 90 respondents who were part of Metro Computer Service's customer base. The main objective was to gain a deeper understanding of the ongoing dynamics at Metro Computer Services Bandar Lampung. The results of this study show how the five overall factors of customer satisfaction influence the level of customer satisfaction at Metro Computer Service Bandar Lampung.

Keywords

Physical Evidence Reliability Guarantee Responsiveness Empathy Customer satisfaction

How to Cite

Citation Format
Lusiana, L., & Gultom, I. A. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Komputer (Studi Kasus Metro Komputer Service Bandar Lampung). Jurnal EMT KITA, 7(4), 849-855. https://doi.org/10.35870/emt.v7i4.1361

References

12 References
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Author Biographies

Lisda Lusiana, Universitas Bandar Lampung

Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia

Indriati Agustina Gultom, Universitas Bandar Lampung

Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia

License

Copyright (c) 2023 Lisda Lusiana, Indriati Agustina Gultom

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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