Published: 2023-10-01

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Komputer (Studi Kasus Metro Komputer Service Bandar Lampung)

DOI: 10.35870/emt.v7i4.1361

Lisda Lusiana, Indriati Agustina Gultom
  • Lisda Lusiana: Universitas Bandar Lampung ROR
  • Indriati Agustina Gultom: Universitas Bandar Lampung ROR
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Abstract

This study aims to analyze customer satisfaction towards Metro Bandar Lampung Computer Services by considering key factors such as physical evidence, reliability, warranty, responsiveness, and empathy. The study involved 90 respondents who were part of Metro Computer Service's customer base. The main objective was to gain a deeper understanding of the ongoing dynamics at Metro Computer Services Bandar Lampung. The results of this study show how the five overall factors of customer satisfaction influence the level of customer satisfaction at Metro Computer Service Bandar Lampung.

Keywords

Physical Evidence; Reliability; Guarantee; Responsiveness; Empathy; Customer satisfaction

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How to Cite

Lusiana, L., & Gultom, I. A. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Komputer (Studi Kasus Metro Komputer Service Bandar Lampung). Jurnal EMT KITA, 7(4), 849-855. https://doi.org/10.35870/emt.v7i4.1361
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This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 7 No. 4 (2023)

  • Section: Articles

  • Published: 2023-10-01

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Author Biographies
Lisda Lusiana, Universitas Bandar Lampung
Google Scholar ResearchGate ORCID

Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia

Indriati Agustina Gultom, Universitas Bandar Lampung
Google Scholar ResearchGate ORCID

Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia

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