Pengaruh Kemudahan Berbelanja pada Masa Society 5.0 yang Meningkatkan Sifat Konsumtif pada Kaum Milenial

Abstract

This research focuses on how fast the development of technology and information is in society 5.0. This affects the changes in society in shopping to meet their daily needs. With the development of this technology, people can meet their daily needs without leaving the house, especially those who are busy. The method used for this research is quantitative data analysis by distributing questionnaires about online shopping and consumer behavior among adolescents towards adulthood, namely the age range of 17-25 years. The data were obtained by simple random sampling technique, namely random sampling of some participants in a population, and then the results of the data were analyzed. The results of the study show that the existence of technological developments does not necessarily cause a person to behave consumptively because it is easy to get something they want or need without leaving the house. However, there are other factors that encourage a person to behave more consumptively besides the existence of technology that makes it easier to shop. These factors are due to the discount offered so that without thinking twice, they immediately buy the item because they feel they can save more even though the item is not really needed, then a luxurious lifestyle and thinking about prestige because they want to be seen as having a high social status in society, and the last one always wants to appear with their peers, teenagers tend to do anything so as not to be left behind by the existing trends.

Keywords

Ease of Shopping; Consumptive Nature; Society 5.0; Technology; Millennials