Search Results

Keywords: "e-WOM"

Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

View Affiliation Details
Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
DOI:  10.35870/jemsi.v11i4.4305
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

View Affiliation Details
Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
DOI:  10.35870/jemsi.v11i2.3977
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

View Affiliation Details
Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Kualitas Produk, Promosi, dan E-WOM Terhadap Keputusan Pembelian Viva Cosmetics di Kota Batam

Authors: Sherent Sherent, Alice Erni Husein

View Affiliation Details
Sherent Sherent: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1423-1433
DOI:  10.35870/jemsi.v12i2.6208
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

Authors: Michael Ovin, Suhardi Suhardi

View Affiliation Details
Michael Ovin: Universitas Putera Batam
Suhardi Suhardi: Universitas Putera Batam
Pages: 1745-1757
DOI:  10.35870/jemsi.v12i2.6304
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of E-WOM, Trust, and Website Quality on Consumers Purchase Intention at The Spa Secret in Batam City

Authors: Stephanie Stephanie, Inda Sukati

View Affiliation Details
Stephanie Stephanie: Putera Batam University
Inda Sukati: Putera Batam University
Pages: 1826-1836
DOI:  10.35870/jemsi.v12i2.6340
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

Authors: Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

View Affiliation Details
Angwen Constantine: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Pages: 2349-2359
DOI:  10.35870/jemsi.v12i3.6399
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

View Affiliation Details
Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
DOI:  10.35870/jemsi.v12i1.5823
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

View Affiliation Details
Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions

Authors: Rendy Dwi Purnomo, Donni Junipriansa

View Affiliation Details
Rendy Dwi Purnomo: Telkom University
Donni Junipriansa: Telkom University
Pages: 3504-3515
DOI:  10.35870/jemsi.v11i5.4629
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Content Marketing, e-WOM, dan Brand Image Pengaruhnya terhadap Minat Beli Tucicakes

Authors: Gusti Ayu Putu Rani Lokahita, I Ketut Selamet, I Putu Iwan Pramana Putra

View Affiliation Details
Gusti Ayu Putu Rani Lokahita: Universitas Warmadewa
I Ketut Selamet: Universitas Warmadewa
I Putu Iwan Pramana Putra: Universitas Warmadewa
Pages: 2788-2795
DOI:  10.35870/jemsi.v12i3.6773
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analisis Electronic Word Of Mouth, Online Customer Review dan Fear Of Missing Out Terhadap Keputusan Pembelian pada produk Skincare The Originote Di Marketplace Tiktokshop Melalui Tiktok

Authors: Nadia Nur Rahmawati, Lilik Indayani, Satrio Sudarso

View Affiliation Details
Nadia Nur Rahmawati: Universitas Muhammadiyah Sidoarjo
Lilik Indayani: Universitas Muhammadiyah Sidoarjo
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Pages: 2421-2429
DOI:  10.35870/jemsi.v12i3.6443
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior

Authors: Noveri Maulana

View Affiliation Details
Noveri Maulana: Sekolah Tinggi Manajemen PPM
Pages: 1282-1293
DOI:  10.35870/jemsi.v12i2.6035
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

Authors: Elaine Elaine, Alice Erni Husein

View Affiliation Details
Elaine Elaine: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1393-1403
DOI:  10.35870/jemsi.v12i2.6203
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Green Marketing Terhadap Minat Pembelian Ms Glow For Men di Surakarta Dengan Ewom Sebagai Variabel Mediasi

Authors: Fikri Haikal Ramadhani Mubarok, Muhammad Sholahuddin

View Affiliation Details
Fikri Haikal Ramadhani Mubarok: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin : Universitas Muhammadiyah Surakarta
Pages: 461-472
DOI:  10.35870/jemsi.v9i2.1063
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

Authors: Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

View Affiliation Details
Regina Rosita: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Pages: 2593-2604
DOI:  10.35870/jemsi.v12i3.6491
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Frugal Living, Harga dan E-WoM Terhadap Keputusan Pembelian Konsumen Pengguna Aplikasi E-Commerce Shopee

Authors: Rana Salsabilah, Siti Komariah Hildayanti, Shafiera Lazuarni

View Affiliation Details
Rana Salsabilah: Universitas Indo Global Mandiri
Siti Komariah Hildayanti: Universitas Indo Global Mandiri
Shafiera Lazuarni: Universitas Indo Global Mandiri
Pages: 1220-1230
DOI:  10.35870/jemsi.v10i2.2305
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 17 of 17 items