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Keywords: "brands"

Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
DOI:  10.35870/jemsi.v11i6.4825
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Analisis SWOT Strategi Marketing Produk Kartu Kredit  Bank Mandiri KCP Surabaya Darmo Indah

Authors: Anneke Shierly Frycillia Widodo, Citra Cerya Mulya Dewi, Hariyanto Hariyanto, Samsi Rahayu

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Anneke Shierly Frycillia Widodo: Universitas Nusantara PGRI Kediri
Citra Cerya Mulya Dewi: Universitas Nusantara PGRI Kediri
Hariyanto Hariyanto: Universitas Nusantara PGRI Kediri
Samsi Rahayu: Universitas Nusantara PGRI Kediri
Pages: 928-936
DOI:  10.35870/jemsi.v12i1.6019
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
DOI:  10.35870/jemsi.v11i6.5507
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The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions

Authors: Rendy Dwi Purnomo, Donni Junipriansa

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Rendy Dwi Purnomo: Telkom University
Donni Junipriansa: Telkom University
Pages: 3504-3515
DOI:  10.35870/jemsi.v11i5.4629
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Analisis Strategi Pemasaran Digital Terintegrasi dan Implementasi Tren Omnichannel Terhadap Perilaku Konsumen di Indonesia

Authors: Dewi Sekarsari, Ajat Sudrajat, H. Asep Muslihat

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Dewi Sekarsari: Universitas Singaperbangsa Karawang
Ajat Sudrajat: Universitas Singaperbangsa Karawang
H. Asep Muslihat: Universitas Singaperbangsa Karawang
Pages: 3036-3045
DOI:  10.35870/jemsi.v11i5.4489
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Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Pelanggan Outfix di Wilayah Bandung

Authors: Annisa Selly Aprianti, Dadan Abdul Aziz Mubarok

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Annisa Selly Aprianti: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2034-2048
DOI:  10.35870/jemsi.v11i4.4250
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Pengaruh Citra Merek dan Influencer Marketing Terhadap Keputusan Pembelian Pada Produk Glad2glow di Tiktok

Authors: Apsari Indriani Fatimah, Netti Nurlenawati, Dexi Triadinda

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Apsari Indriani Fatimah: Universitas Buana Perjuangan
Netti Nurlenawati: Universitas Buana Perjuangan
Dexi Triadinda: Universitas Buana Perjuangan
Pages: 1649-1658
DOI:  10.35870/jemsi.v11i3.4187
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Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop

Authors: Tsara Khalistha Ramadillah, Dadan Abdul Aziz Mubarok

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Tsara Khalistha Ramadillah: Universitas Indoneisa Membangun
Dadan Abdul Aziz Mubarok: Universitas Indoneisa Membangun
Pages: 802-811
DOI:  10.35870/jemsi.v11i2.3905
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The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products

Authors: Ratnawita Ratnawita, I Wayan Gede Antok Setiawan Jodi, Vivid Violin, Agus Nurofik, Dian Arlupi Utami

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Ratnawita Ratnawita: STIMA IMMI
I Wayan Gede Antok Setiawan Jodi: Universitas Mahasaraswati Denpasar
Vivid Violin: Politeknik Maritim AMI Makassar
Agus Nurofik: STIA Adabiah Padang
Dian Arlupi Utami: Universitas Negeri Surabaya
Pages: 2371-2376
DOI:  10.35870/jemsi.v9i6.1635
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Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

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Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
DOI:  10.35870/jemsi.v9i5.1529
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Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers

Authors: Syailendra Reza Irwansyah Rezeki, Fani Sartika, Tengku Kespandiar, Ita Nurcholifah, Wenny Desty Febrian

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Syailendra Reza Irwansyah Rezeki: Politeknik Pariwisata Batam
Fani Sartika: Universitas Muhammadiyah Aceh
Tengku Kespandiar: Politeknik Negeri Bengkalis
Ita Nurcholifah: IAIN Pontianak
Wenny Desty Febrian: Universitas Dian Nusantara
Pages: 2050-2054
DOI:  10.35870/jemsi.v9i5.1538
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The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products

Authors: Revi Sesario, Nugroho Djati Satmoko, Errie Margery, Yusi Faizathul Octavia, Miska Irani Tarigan

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Revi Sesario: Politeknik Negeri Pontianak
Nugroho Djati Satmoko: Padjadjaran University
Errie Margery: STIE Professional Manajemen College Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM
Miska Irani Tarigan: Universitas Katolik Santo Thomas
Pages: 388-392
DOI:  10.35870/jemsi.v9i2.1058
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