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Keywords: "brand loyalty"

Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Pelanggan Outfix di Wilayah Bandung

Authors: Annisa Selly Aprianti, Dadan Abdul Aziz Mubarok

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Annisa Selly Aprianti: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2034-2048
DOI:  10.35870/jemsi.v11i4.4250
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The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products

Authors: Revi Sesario, Nugroho Djati Satmoko, Errie Margery, Yusi Faizathul Octavia, Miska Irani Tarigan

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Revi Sesario: Politeknik Negeri Pontianak
Nugroho Djati Satmoko: Padjadjaran University
Errie Margery: STIE Professional Manajemen College Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM
Miska Irani Tarigan: Universitas Katolik Santo Thomas
Pages: 388-392
DOI:  10.35870/jemsi.v9i2.1058
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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The Influence of Sharia Perception, Price, Location, Value Creation and Brand Trust on Loyalty of Modern Supermarket Customers

Authors: Yoesoep Edhie Rachmad, Endang Meilani, Muhammad Rizki, Moh Gifari Sono, Sari Fitri

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Yoesoep Edhie Rachmad: Universal Institute of Professional Management
Endang Meilani: Universitas Graha Karya Muara Bulian
Muhammad Rizki: Politeknik STIA LAN Jakarta
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Sari Fitri: STAIN Mandailing Natal
Pages: 577-581
DOI:  10.35870/jemsi.v9i3.1116
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Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers

Authors: Rio Haribowo, Sukma Irdiana, Ida Ayu Trisna Wijayanthi, Sofia Maulida, Imam Jayanto, Fahrina Mustafa

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Rio Haribowo: Universitas Mulawarman
Sukma Irdiana: Institut Teknologi dan Bisnis Widya Gama Lumajang
Ida Ayu Trisna Wijayanthi: STIMI Handayani
Sofia Maulida: STIE Tri Bhakti
Imam Jayanto: Universitas Sam Ratulangi
Fahrina Mustafa: Universitas Hasanuddin
Pages: 1716-1722
DOI:  10.35870/jemsi.v12i2.6303
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Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

Authors: Bahtiar Efendi, Zunan Setiawan, Lalang Saksono, Silvia Ekasari, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Zunan Setiawan: Universitas Ahmad Dahlan
Lalang Saksono: Universitas Islam Djakarta
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Musran Munizu: Hasanuddin University
Pages: 2653-2658
DOI:  10.35870/jemsi.v9i6.1710
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Peran Brand Awareness Dalam Memediasi Pengaruh Strategi Digital Marketing Terhadap Loyalitas Pelanggan Pada Usaha Joglo Abah

Authors: Umi Sobariyah, Rohimat Nurhasan, Hilman Rismanto

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Umi Sobariyah: Universitas Garut
Rohimat Nurhasan: Universitas Garut
Hilman Rismanto: Universitas Garut
Pages: 1491-1501
DOI:  10.35870/jemsi.v12i2.6220
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The Role of Customer Satisfaction and Brand Image on Customer Loyalty of Cellular Telecommunication Operator Company

Authors: Sherry Adelia, Miranti Pradipta Utami, Sarwo Eddy Wibowo, Ratnawita, Sudianto

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Sherry Adelia: Universitas Muhammadiyah
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Sarwo Eddy Wibowo: Politeknik Negeri Samarinda
Ratnawita: STIMA IMMI
Sudianto: Ibnu Sina University
Pages: 405-410
DOI:  10.35870/jemsi.v9i2.1059
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Pengaruh Citra Merek, Kepuasan dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Lazada di Kota Batam

Authors: Siti Jamaliyah, Nur Elfi Husda

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Siti Jamaliyah: Universitas Putera Batam
Nur Elfi Husda: Universitas Putera Batam
Pages: 1880-1889
DOI:  10.35870/jemsi.v12i2.6324
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The Effect of Endorsement and Product Quality on Brand Image and Its Implication on Customer Loyalty of Fashion Product

Authors: Erlin Dolphina, Ika Baskara, Prety Diawati, Husnawati Rachman, Susanti Budiastuti

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Erlin Dolphina: Universitas Dian Nuswantoro
Ika Baskara: Universitas Esa Unggul
Prety Diawati: Universitas Logistik dan Bisnis Internasional
Husnawati Rachman: STIE YPUP
Susanti Budiastuti: Sekolah Tinggi Ilmu Ekonomi Satria Purwokerto
Pages: 93-99
DOI:  10.35870/jemsi.v9i1.893
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Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product

Authors: Noer Soetjipto, Luh Komang Candra Dewi, Ratnawita, Dian Ariani, Harimurti Wulandjani

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Noer Soetjipto: STIE YAPAN Surabaya
Luh Komang Candra Dewi: Universitas Triatma Mulya
Ratnawita: STIMA IMMI
Dian Ariani: Universitas Teuku Umar
Harimurti Wulandjani: Pancasila University
Pages: 2139-2144
DOI:  10.35870/jemsi.v9i5.1560
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Pengaruh E-Service Quality, Kualitas Layanan Logistik, Kesadaran Merek, Kepercayaan, dan Kepuasan terhadap Loyalitas Pelanggan pada Aplikasi Shopee (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto)

Authors: Fadila Saputri, Dian Widyaningtyas, Akhmad Darmawan, M. Agung Miftahuddin

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Fadila Saputri: Universitas Muhammadiyah Purwokerto
Dian Widyaningtyas: Universitas Muhammadiyah Purwokerto
Akhmad Darmawan: Universitas Muhammadiyah Purwokerto
M. Agung Miftahuddin: Universitas Muhammadiyah Purwokerto
Pages: 1672-1688
DOI:  10.35870/jemsi.v12i2.6285
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The Effect of Service Quality, Marketing Mix and Brand Image on Customer Loyalty in Banking Industry

Authors: Leo Nardo Setia Budi Djojo, Andriya Risdwiyanto, Moh Gifari Sono, Kusnanto Darmawan, Muhamad Risal Tawil

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Leo Nardo Setia Budi Djojo: STIE Harapan Bangsa
Andriya Risdwiyanto: Universitas Proklamasi 45
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Kusnanto Darmawan: Institut Teknologi dan Bisnis Widya Gama Lumajang
Muhamad Risal Tawil: Politeknik Baubau
Pages: 622-627
DOI:  10.35870/jemsi.v9i3.1119
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Pengaruh Kualitas Produk, Harga, dan Loyalitas Konsumen Terhadap keputusan pembelian ulang Produk Apple (Studi pada Pengguna di DKI Jakarta)

Authors: Agnes Merianti Limbong, Dadan Abdul Aziz Mubarok

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Agnes Merianti Limbong: Universitas lndonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas lndonesia Membangun
Pages: 2914-2923
DOI:  10.35870/jemsi.v11i4.4633
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Analisis Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Pelanggan di Rumah Sakit Dewi Sri Karawang

Authors: Hilman Ismaya, N. Neni Triana, Thomas Nadeak

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Hilman Ismaya: Universitas Buana Perjuangan Karawang
N. Neni Triana: Universitas Buana Perjuangan Karawang
Thomas Nadeak: Universitas Buana Perjuangan Karawang
Pages: 5645-5655
DOI:  10.35870/jemsi.v11i6.5300
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Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta

Authors: W.M. Rhomas Nabbaro AS, Albari Albari

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W.M. Rhomas Nabbaro AS: Universitas Islam Indonesia
Albari Albari: Universitas Islam Indonesia
Pages: 1001-1011
DOI:  10.35870/jemsi.v12i1.5729
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Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang

Authors: Rizky Ahmad Pribadi, Sihabudin, Robby Fauji

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Rizky Ahmad Pribadi: Universitas Buana Perjuangan Karawang
Sihabudin: Universitas Buana Perjuangan Karawang
Robby Fauji: Universitas Buana Perjuangan Karawang
Pages: 1753-1764
DOI:  10.35870/jemsi.v11i3.4196
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Analisis Strategi Penerapan Customer Relationship Management Dalam Meningkatkan Kepuasan Pelanggan di Adorable Projects Cimahi

Authors: Rati Kamelia Ismiati, Wardana Wardana

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Rati Kamelia Ismiati: Universitas Teknologi Digital
Wardana Wardana: Universitas Teknologi Digital
Pages: 5499-5508
DOI:  10.35870/jemsi.v11i6.5196
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Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang

Authors: Silvi Yulianingsih, Rieke Retnosary, Dini Yani

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Silvi Yulianingsih: Universitas Buana Perjuangan Karawang
Rieke Retnosary: Universitas Buana Perjuangan Karawang
Dini Yani: Universitas Buana Perjuangan Karawang
Pages: 1564-1574
DOI:  10.35870/jemsi.v11i3.4155
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