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Keywords: "Social Commerce"

Analisis Pengaruh Platform E-Commerce dan Media Sosial Terhadap Peningkatan Penjualan UMKM Martabak Manis Tiga Saudara

Authors: Rianita Nurani Lindasari, Puji Isyanto, Neni Sumarni

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Rianita Nurani Lindasari: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1742-1752
DOI:  10.35870/jemsi.v11i3.4189
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce

Authors: Alinda Putri Nur Rahma, Zaenal Arifin

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Alinda Putri Nur Rahma: Universitas Islam Indonesia
Zaenal Arifin: Universitas Islam Indonesia
Pages: 535-549
DOI:  10.35870/jemsi.v12i1.5918
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Pengaruh Advertising dan Online Customer Review Terhadap Keputusan Pembelian Moisturizer Skintific di TikTok Shop

Authors: Hilman Rismanto, Amelia Amelia, Sani Febriani, Dhea Octavia, Djian Rafika

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Hilman Rismanto: Universitas Garut
Amelia Amelia: Universitas Garut
Sani Febriani: Universitas Garut
Dhea Octavia: Universitas Garut
Djian Rafika: Universitas Garut
Pages: 2668-2676
DOI:  10.35870/jemsi.v12i3.6434
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Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community)

Authors: Suci Yuliana Sari, Herni Justiana Astuti, Dian Widyaningtyas, Purnadi Purnadi

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Suci Yuliana Sari: University of Muhammadiyah Purwokerto
Herni Justiana Astuti: University of Muhammadiyah Purwokerto
Dian Widyaningtyas: University of Muhammadiyah Purwokerto
Purnadi Purnadi: University of Muhammadiyah Purwokerto
Pages: 1697-1708
DOI:  10.35870/jemsi.v12i2.6293
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Strategi Transformasi Digital Ritel Ttradisional Dalam Adaptasi Terhadap Ekonomi Digital

Authors: Ria Nadia, Intan Azura, Jannati Jannati, Syarifah Maihani

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Ria Nadia: Universitas Almuslim
Intan Azura: Universitas Almuslim
Jannati Jannati: Universitas Almuslim
Syarifah Maihani: Universitas Almuslim
Pages: 3327-3334
DOI:  10.35870/jemsi.v11i5.4566
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
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Pengaruh Usaha Mikro Kecil dan Menengah Dalam Mendorong Perekonomian Lokal di Era Digital di Kecamatan Masamba

Authors: Nely Permata, Hapid, Muhammad Hadis Badewi

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Nely Permata: Universitas Muhammadiyah Palopo
Hapid: Universitas Muhammadiyah Palopo
Muhammad Hadis Badewi: Universitas Muhammadiyah Palopo
Pages: 2167-2176
DOI:  10.35870/jemsi.v11i4.4325
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Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah

Authors: Imron Natsir, Sulaiman Efendi Siregar, Eny Triastuti, Parmini, Ratna Yuliastuti

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Imron Natsir: Universitas PTIQ Jakarta
Sulaiman Efendi Siregar: UIN Syahada Padangsidimpuan
Eny Triastuti: STIE Kalpataru Cibinong Bogor
Parmini: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Ratna Yuliastuti: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Pages: 1622-1629
DOI:  10.35870/jemsi.v11i3.4162
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Analisis Strategi Pemasaran Melalui Pendekatan Marketing Mix (Studi Kasus : Toko Ria Busana Cabang kota Cimahi)

Authors: Santi Susilawati, Indrajati Wibowo

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Santi Susilawati: Universitas Teknologi Digital
Indrajati Wibowo: Universitas Teknologi Digital
Pages: 1269-1276
DOI:  10.35870/jemsi.v11i3.4074
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