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Keywords: "Price and Purchasing Decisions"

Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Butik OSM Biz di Kota Banda Aceh

Authors: Yusia Fatahillah, Fani Sartika, Nadiya Nadiya

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Yusia Fatahillah: Universitas Muhammadiyah Aceh (Unmuha)
Fani Sartika: Universitas Muhammadiyah Aceh (Unmuha)
Nadiya Nadiya: Universitas Muhammadiyah Aceh (Unmuha)
Pages: 513-523
DOI:  10.35870/jemsi.v12i1.5718
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Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

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Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
DOI:  10.35870/jemsi.v9i1.928
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Pengaruh Citra Merek, Promosi dan Harga Terhadap Keputusan Pembelian Produk Air Minum dalam Kemasan (AMDK) Merek Club di Kota Bandung

Authors: Asri Tsamrotul Fuadah, Ridho Riadi Akbar

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Asri Tsamrotul Fuadah: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 417-428
DOI:  10.35870/jemsi.v11i1.3672
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
DOI:  10.35870/jemsi.v12i1.6004
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Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung

Authors: Nurliana Aulia, Ridho Riadi Akbar

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Nurliana Aulia: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 335-346
DOI:  10.35870/jemsi.v11i1.3653
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Role of Product Quality and Price on Purchase Decision of Goox Products

Authors: Fahrizal Azhar, Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, Sutrisno

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Fahrizal Azhar: Institut Teknologi dan Bisnis Yadika Pasuruan
Uli Wildan Nuryanto: Universitas Bina Bangsa
Abdul Rasyid: State University of Gorontalo
Markus Asta Patma Nugraha: Politeknik Pelayaran Sumatera Barat
Sutrisno: Universitas PGRI Semarang
Pages: 100-105
DOI:  10.35870/jemsi.v9i1.900
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

Authors: Valentino Chandra, William Wendy Ary

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Valentino Chandra: Insittut Teknologi dan Bisnis Sabda Setia
William Wendy Ary: Insittut Teknologi dan Bisnis Sabda Setia
Pages: 1664-1671
DOI:  10.35870/jemsi.v12i2.6280
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Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
DOI:  10.35870/jemsi.v11i5.5209
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Pengaruh Kualitas Produk, Kemasan Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pengguna Foundation Viva Cosmetics di Shopee)

Authors: Desti Pratiwi, Riyandi Nur Sumawidjaja

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Desti Pratiwi: Universitas Indonesia Membangun
Riyandi Nur Sumawidjaja: Universitas Indonesia Membangun
Pages: 2873-2881
DOI:  10.35870/jemsi.v11i4.4605
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Pengaruh Brand Awareness, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Atap Plastik UPVC Maspion di Kota Bandung

Authors: Nisa Nuraeni Aenudin, Arie Hendra Saputro

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Nisa Nuraeni Aenudin: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 761-773
DOI:  10.35870/jemsi.v11i2.3883
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
DOI:  10.35870/jemsi.v11i2.3980
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The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta

Authors: Bunga Artamevia Taru, Nina Fapari Arif

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Bunga Artamevia Taru: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Nina Fapari Arif: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Pages: 630-641
DOI:  10.35870/jemsi.v12i1.5905
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Pengaruh Brand Awareness, Influencer Marketing dan Harga Terhadap Keputusan Pembelian pada Produk Sunscreen Nivea di Kota Bandung

Authors: Selvia Pebriyani, Ridho Riadi Akbar

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Selvia Pebriyani: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 355-365
DOI:  10.35870/jemsi.v11i1.3659
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Faktor- Faktor Yang Meningkatkan Keputusan Pembelian Produk oleh Generasi Milenial Pada Pasar Tradisional di Kota Kupang

Authors: Roswita Felsiani Sain, Jeanet Jeshintya Sarce Loinenak, Albert Palla Manikin, Susana Purnamasari Baso

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Roswita Felsiani Sain: Universitas Katolik Widya Mandira
Jeanet Jeshintya Sarce Loinenak: Universitas Katolik Widya Mandira
Albert Palla Manikin: Universitas Katolik Widya Mandira
Susana Purnamasari Baso: Universitas Katolik Widya Mandira
Pages: 50-55
DOI:  10.35870/jemsi.v11i1.3489
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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik

Authors: Geta Ambartiasari, Hazful Maizi, Chairuni AR

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Geta Ambartiasari: Universitas Serambi Mekkah
Hazful Maizi: Universitas Syiah Kuala
Chairuni AR: Universitas Serambi Mekkah
Pages: 1635-1652
DOI:  10.35870/jemsi.v12i2.5812
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