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Keywords: "Online Purchasing Decision"

Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
DOI:  10.35870/jemsi.v11i3.4094
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Pengaruh Pengalaman Belanja Online, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Npure di E-Commerce TikTok Shop

Authors: Annensi Perawati, Mauli Siagian

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Annensi Perawati: Universitas Putera Batam
Mauli Siagian: Universitas Putera Batam
Pages: 1530-1541
DOI:  10.35870/jemsi.v12i2.6211
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Pengaruh Promosi Penjualan Terhadap Online Customer Review serta Dampaknya pada Keputusan Pembelian di Sayurbox

Authors: Novan Yurindera

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Novan Yurindera: Institut Bisnis Nusantara
Pages: 143-150
DOI:  10.35870/jemsi.v8i2.833
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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

Authors: Rizky Ramadevi Elakarci, Netti Nurlenawati, Dexi Triadinda

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Rizky Ramadevi Elakarci: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1695-1708
DOI:  10.35870/jemsi.v11i3.4191
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Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

Authors: Elaine Elaine, Alice Erni Husein

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Elaine Elaine: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1393-1403
DOI:  10.35870/jemsi.v12i2.6203
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The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta

Authors: Bunga Artamevia Taru, Nina Fapari Arif

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Bunga Artamevia Taru: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Nina Fapari Arif: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Pages: 630-641
DOI:  10.35870/jemsi.v12i1.5905
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
DOI:  10.35870/jemsi.v12i1.6004
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
DOI:  10.35870/jemsi.v11i5.5093
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Pengaruh Kualitas Produk, Kemasan Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pengguna Foundation Viva Cosmetics di Shopee)

Authors: Desti Pratiwi, Riyandi Nur Sumawidjaja

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Desti Pratiwi: Universitas Indonesia Membangun
Riyandi Nur Sumawidjaja: Universitas Indonesia Membangun
Pages: 2873-2881
DOI:  10.35870/jemsi.v11i4.4605
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Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
DOI:  10.35870/jemsi.v11i5.5209
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Faktor- Faktor Yang Meningkatkan Keputusan Pembelian Produk oleh Generasi Milenial Pada Pasar Tradisional di Kota Kupang

Authors: Roswita Felsiani Sain, Jeanet Jeshintya Sarce Loinenak, Albert Palla Manikin, Susana Purnamasari Baso

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Roswita Felsiani Sain: Universitas Katolik Widya Mandira
Jeanet Jeshintya Sarce Loinenak: Universitas Katolik Widya Mandira
Albert Palla Manikin: Universitas Katolik Widya Mandira
Susana Purnamasari Baso: Universitas Katolik Widya Mandira
Pages: 50-55
DOI:  10.35870/jemsi.v11i1.3489
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
DOI:  10.35870/jemsi.v9i3.1196
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

Authors: Valentino Chandra, William Wendy Ary

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Valentino Chandra: Insittut Teknologi dan Bisnis Sabda Setia
William Wendy Ary: Insittut Teknologi dan Bisnis Sabda Setia
Pages: 1664-1671
DOI:  10.35870/jemsi.v12i2.6280
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