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Keywords: "Impulsive Buying"

Hooked in Seconds: How Content Quality and Engagement Trigger Gen Z’s Impulse Buying Online

Authors: Chelsea Patricia Suryanto, Dewi Mustikasari Immanuel

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Chelsea Patricia Suryanto: Universitas Ciputra Surabaya
Dewi Mustikasari Immanuel: Universitas Ciputra Surabaya
Pages: 1811-1825
DOI:  10.35870/jemsi.v12i2.6466
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Pengaruh Program Flash Sale Dan Diskon Terhadap Perilaku Impulsive Buying Produk Pakaian Pria Dan Wanita Pada Pt Jm Group Lemabang Kota Palembang

Authors: Reonald Junata, Roswaty, Muhammad Bahrul Ulum

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Reonald Junata: Universitas Indo Global Mandiri
Roswaty: Universitas Indo Global Mandiri
Muhammad Bahrul Ulum: Universitas Indo Global Mandiri
Pages: 1350-1359
DOI:  10.35870/jemsi.v10i2.2319
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Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community)

Authors: Suci Yuliana Sari, Herni Justiana Astuti, Dian Widyaningtyas, Purnadi Purnadi

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Suci Yuliana Sari: University of Muhammadiyah Purwokerto
Herni Justiana Astuti: University of Muhammadiyah Purwokerto
Dian Widyaningtyas: University of Muhammadiyah Purwokerto
Purnadi Purnadi: University of Muhammadiyah Purwokerto
Pages: 1697-1708
DOI:  10.35870/jemsi.v12i2.6293
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Pengaruh Uang Saku dan Self-control Terhadap Perilaku Pembelian Impulsif Merchandise K-Pop Pada Kpopers Karawang

Authors: Lisnawati Saepudin, Ujang Suherman, Rengga Madya Pranata

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Lisnawati Saepudin: Universitas Buana Perjuangan Karawang
Ujang Suherman: Universitas Buana Perjuangan Karawang
Rengga Madya Pranata: Universitas Buana Perjuangan Karawang
Pages: 1667-1675
DOI:  10.35870/jemsi.v11i3.4185
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
DOI:  10.35870/jemsi.v11i2.3962
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Pengaruh Program Flash Sale Shopee Terhadap Impulse Buying Pada Produk Wmostore di Kota Bandung

Authors: Rizki Taufik Hidayat, Lies Anggi Puspita Dewi

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Rizki Taufik Hidayat: Universitas Teknologi Digital
Lies Anggi Puspita Dewi: Universitas Teknologi Digital
Pages: 5475-5479
DOI:  10.35870/jemsi.v11i6.5194
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
DOI:  10.35870/jemsi.v11i5.5093
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