Published: 2025-06-01

Pengaruh Uang Saku dan Self-control Terhadap Perilaku Pembelian Impulsif Merchandise K-Pop Pada Kpopers Karawang

DOI: 10.35870/jemsi.v11i3.4185

Lisnawati Saepudin, Ujang Suherman, Rengga Madya Pranata
  • Lisnawati Saepudin: Universitas Buana Perjuangan Karawang ROR
  • Ujang Suherman: Universitas Buana Perjuangan Karawang ROR
  • Rengga Madya Pranata: Universitas Buana Perjuangan Karawang ROR
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Abstract

This study aims to determine the effect of pocket money and self-control on impulsive buying behavior of K-Pop merchandise among K-Pop fans in Karawang. A quantitative approach with a descriptive correlational method was applied. A total of 75 respondents were selected using purposive sampling. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results showed that pocket money has a positive and significant effect on impulsive buying behavior, while self-control has no significant effect. Despite most respondents having high self-control, emotional impulses triggered by idol merchandise remained hard to suppress. Simultaneously, pocket money and self-control significantly influence impulsive buying, although with a relatively small contribution. This research suggests the importance of enhancing financial literacy and strengthening self-control to reduce consumptive behavior among popular culture enthusiasts.

Keywords

Pocket Money; Self-Control; Impulsive Buying Behavior; K-Pop

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How to Cite

Saepudin, L., Suherman, U., & Pranata, R. M. (2025). Pengaruh Uang Saku dan Self-control Terhadap Perilaku Pembelian Impulsif Merchandise K-Pop Pada Kpopers Karawang. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(3), 1667-1675. https://doi.org/10.35870/jemsi.v11i3.4185
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 3 (2025)

  • Section: Articles

  • Published: 2025-06-01

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Author Biographies
Lisnawati Saepudin, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program Studi Manajemern, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Karawang, Jawa Barat, Indonesia.

Ujang Suherman, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program Studi Manajemern, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Karawang, Jawa Barat, Indonesia.

Rengga Madya Pranata, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program Studi Manajemern, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Karawang, Jawa Barat, Indonesia.

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